Demand Generation Senior Specialist

Tulip, the Frontline Operations Platform, is empowering the world’s frontline workforce to improve the productivity of their teams, the quality of their output, and the efficiency of their operations. With Tulip’s no-code platform, companies can empower those closest to operations to digitally transform their shop floors and gain real-time visibility into the people, machines, and processes involved -- all in a matter of days. 

Companies of all sizes, across industries including consumer electronics, aerospace and defense, contract manufacturing, automotive, apparel, medical devices, and more, have implemented Tulip’s intuitive platform to solve some of the most pressing challenges in manufacturing: digitizing paper-based processes, integrating machines and devices at the edge, and capturing and analyzing real-time data.

A spinoff out of MIT, the company is headquartered in Somerville, MA, with offices in Budapest, HU, and Munich, DE. It has been recognized as a Forbes IoT Startup to Watch, Challenger in the 2022 Gartner Magic Quadrant for Manufacturing Execution Systems, IDC Innovator, Frost and Sullivan Entrepreneurial Company of the year, and a World Economic Forum Global Innovator. 

About You:

We’re looking for an experienced marketer to have a critical role in supporting the strategy, execution, and reporting of our demand generation programs for discrete manufacturing. You’ll be responsible for building campaigns to generate awareness and bring leads in discrete manufacturing through the funnel to generate pipeline.

Working closely with cross-functional teams, you’ll support the demand generation lead to design, plan, manage, and optimize integrated marketing programs like webinars, events, content launches, product releases and more across multiple channels. It will be important to work closely with sales, aligning marketing and sales for all campaigns. 

The right candidate will have a builder mindset, a strong knowledge of B2B demand generation best practices, have a knack for developing and adapting sales enablement content, be digitally savvy, have a natural inclination to measure the effectiveness of marketing activities, strong project management skills, and the ability to drive program execution while managing the expectations of various stakeholders.

What skills do I need? 

• Minimum of 2 years experience as a marketing specialist focused on demand generation at a SaaS company

• Excellent project management capabilities with the ability to drive and influence without authority

• Experience manipulating data, strong analytical skills and familiarity with Google Sheets/Excel

• Knowledge of core B2B and saas metrics, experience working in SaaS and/or with a mix of commercial and enterprise sales a plus

• Adhere to fast-paced deadlines, self-manage workloads - agile project management experience a plus

• Familiarity with Salesforce strongly preferred

• Excellent verbal and written communication skills, with ability to explain complicated concepts in clear and concise terms

Key Responsibilities:

• Support the demand generation lead in managing the demand generation strategy for discrete manufacturing including campaign creation, execution, reporting, and analysis.

• Take full ownership in the execution of demand generation campaign tactics

• Own monthly lead volume and progression rate targets within your focus area; provide actionable recommendations for expansion and optimization strategies

• Monitor and optimize the lead generation funnel, collaborating with sales to improve pipeline conversion and MQL/SAL quality

• Manage demand generation technology, reporting, and dashboards to demonstrate revenue impact and ROI

• Support the team to prepare, promote, and facilitate discrete manufacturing webinars on an ongoing basis; often taking full responsibility of specific webinar promotion and follow-up tactics

• Collaborate with commercial sales on inbound lead follow-up cadences for discrete manufacturing leads

• Analyze and report on campaign performance data, including engagement with our target audiences

• Contribute to various forms of marketing campaign content - ad and landing page copy, email, and short-form campaign assets

Key Collaborators:

Commercial, Sales, Growth Marketing, Content Marketing, Product Marketing, Creative, Customer Success 

Working At Tulip

We are building a strong, diverse team that values hard work, families, and personal well-being. 

Benefits of working with us include:

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D Insurance, Flexible Spending Account (FSA), Commuter Benefits, Parental Leave, and 401(K)
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform manufacturing.