Demand Generation Senior Specialist

We are seeking a skilled Demand Generation expert to lead power products China hub communication efforts. The main duties of this role include creating and deploying marketing and promotional communications strategy and plans, identifying our customer base and current market trends. The successful candidate will have a deep understanding of current marketing trends, in-depth knowledge of our products and the ability to make strategic decisions.

Responsibilities

• Work with Product Manager & Launch leaders to support winning offer launches.
• Define marketing and communications strategy and plan, validated by Marcom leader within the approved budget.
• Lead product manifesto and translate product features into unique value propositions targeting both partners and end users, to ensure offer value proposition and key messages are consistent.
• Plan and manage the creative and content of all marketing assets, deliver marcom cookbook to country marketing teams.
• Plan global promotional campaigns and work with regional/country marketing communication teams to deploy these campaigns through local channel/segment programs, including E-commerce campaign deployment.
• Coordinate, prepare and drive internal communications
• Monitor, analyze, and report on the effectiveness of communications strategies.

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• Bachelor's degree or above in related major.
• Excellent English for both speaking and writing.
• In-depth go-to-market knowledge and product knowledge
• Excellent communication and presentation skills.
• Familiar with the latest market trends and best practices in online marketing and measurement.
• Demonstrable experience in marketing data analysis and reporting.