Demand Generation Specialist

About the Role

mabl is looking for a data-driven execution-oriented Demand Generation Specialist to own and optimize our inbound demand generation strategy. You will be the primary partner for our inside sales teams ensuring that every hand-raiser webinar attendee and event lead is captured nurtured and converted into high-quality pipeline—building and maintaining the high-velocity side of our revenue engine. You’ll support our outbound marketing efforts through a range of tactics including field events email direct mail tradeshows webinars and more.

What You’ll Do

• Optimize the Inbound Funnel: Partner regularly with sales to monitor lead quality improve follow-up and gather feedback on campaign effectiveness.
• Execute High-Impact Programs: Own the end-to-end logistics for mabl-hosted events 3rd-party tradeshows from venue sourcing to post-show attribution.
• Digital Program Management: Lead the execution of our webinar program and digital events. You’ll build the campaigns in Marketo coordinate with speakers and own the promotion strategy.
• Nurture & Database Health: Manage and optimize mabl’s automated email nurture streams. You’ll ensure we are sending the right message to the right person at the right time based on their behavior.
• Performance Reporting: Collaborate with RevOps to socialize ROI for every event and digital program. You’ll use data to decide which programs to scale and which to cut.
• Experimentation: Run A/B tests on landing pages ad copy and email subject lines to constantly move the needle on conversion rates.

You Could Be a Great Fit If:

• You have 2+ years of hands-on experience in Demand Gen or Field Marketing (ideally in B2B SaaS).
• You are comfortable "under the hood" of marketing automation. You know how to build a program track a lead and pull a report ideally within Salesforce and Marketo.
• You enjoy partnering with sales. You understand their world and are passionate about giving them the tools and leads they need to hit their quota.
• You can manage a 3rd-party trade show booth a webinar launch and an email nurture update simultaneously without breaking a sweat.
• You don't just report numbers; you look for the "why" behind the data.
• You work well in a self-driven environment with many team members being remote from your location

Some travel is required to support in-person events and tradeshows.

Salary will be based on experience. Base salary starting at $90k plus bonus and stock options.

What We Do

mabl is empowering software testers who are aiming to keep pace with today’s dev culture of high-paced software delivery. Making it easy for testers to create and run automated UI tests at scale mabl buys back hours of time every week and finally brings functional UI testing to the modern era.

Why Work With Us

We are a dynamic and generous team who works hard and plays hard. We value and support maturity autonomy and transparency. At mabl you'll learn you'll laugh(a lot) and you will immediately feel like a part of the team.

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