Demand Generation Specialist

Company Description

Zayo provides mission-critical bandwidth to the world’s most impactful companies, fueling the innovations that are transforming our society. Zayo’s 141,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo’s communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.

Zayo is seeking a Demand Generation Specialist to collaborate with marketing teams to design audience segments based on vertical for specific campaigns.

Responsibilities:

• Align vertical segmentation strategies with business goals by working closely with sales, product, and customer service teams.

• Analyze audience behaviors with customer journey and data to develop target audiences that will drive high-quality engagement.

• Coordinate/update email lists for emails and marketing programs, and evaluate audience overlap between marketing programs.

• Segment the customer and prospect markets to enhance targeting effectiveness.

• Partner with the Automation Manager to ensure leads are entered into the system correctly, with fields needed for segmentation and list building. 

• Direct leads to the appropriate account managers/owners based on segmentation, targets, vertical, etc. 

• Monitor lead flow to ensure timely follow-up and engagement; develop relationships with sellers and sales enablement for lead feedback.

• Track lead progression and conversion rates with the sales team.

• Ensure effective implementation of segmentation functionality.

• Support (Email Marketing Strategist and Marketing Campaign Strategist in establishing new logo and nurture campaigns.

Qualifications:

• Previous experience in audience segmentation and list management.

• Proficiency in Salesforce, Pardot, Google Suite, Google Analytics.

• Strong collaboration skills with cross-functional teams.

• Ability to analyze lead flow and optimize targeting strategies.

Base Salary Range: $56,300 -$75,050 USD/annually, commensurate with experience.

Benefits, Rewards & Wellness

• Excellent Health, Dental & Vision Insurance

• Retirement 401(k) Savings Plan

• Fitness membership discounts

• Generous paid time off policy including paid parental leave

Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.