Demand Generation Specialist

Strength in Trust
At OneTrust, we exist to unlock every company's potential to thrive by doing what's good for people and planet. Using cutting-edge technology and a real-world approach to privacy, GRC, ethics, and ESG, we've created a no-nonsense platform to help supercharge the global push for Trust Intelligence.
The Challenge
Drive the development and execution of global B2B demand generation strategies and programs that educate, inform, engage and create demand for the OneTrust Trust Intelligence platform in collaboration with internal and external stakeholders. In this role you will manage own multiple multichannel campaigns targeting specific cloud-aligned personas across a diverse market. Your work will have a direct impact to the business with alignment to marketing driven pipeline.
Your Mission

• Develop, execute and measure fully integrated, multi-channel campaigns (digital advertising, SEM, email, webinars, industry partnerships, etc.) that meet business goals
• Partner with cross-functional teams; field marketing, product marketing, communications, content, ABM and other internal teams to create and execute full-funnel campaigns that drive opportunities to sales
• Understand and articulate the buyer's journey (as well as the influencer's journey) in the context of cloud campaigns
• Own end-to-end strategy, execution and ongoing management of global campaigns, including campaign planning, creative and copy, setup, A/B testing, and measurement
• Directly responsible for key performance indicators and leading indicators including opportunity development, total pipeline, and marketing driven pipeline
• Ongoing campaign performance analysis and optimization based on performance metrics and market response
• Collaborate with internal teams on content, web, regional marketing, events and design concepts that directly influence campaign components and performance
• Work together with the product marketing team on go to market strategy and opportunities for new campaigns, launches and optimizations
• Partner with the regional marketing team to support effective campaigns across all tier 1 languages and key regions
• Evaluate relevant publications, industry organizations, competitor marketing/positioning and thought leaders among target segments and implement adjustments as needed

• Internalize high-impact market movements and apply to offering demand gen strategy

You Have

• Experience developing and executing multiple multi-channel campaigns, that cross numerous mediums including paid platforms, emails, webinars, sponsorships, virtual events and analyst engagements Accountability for performance metrics including MQLs, SQLs and revenue

• Direct experience in marketing to Strategic, Enterprise and Commercial segments

• Ability to work independently and deep dive into campaign strategy and execution to ensure ROI and identify roadblocks
• Conversational experience in managing ppc, paid social independently or with an agency require
• Experience collaborating across multiple internal teams and departments and building effective relationships
• Strong presentation skills with experience presenting performance to executive team
• Someone with strong organizational skills with clear attention to detail

• Desire to hone and expand your demand marketing skillset with ability to thrive in a fast-moving environment

Your Experience Includes

• 3-5 years marketing experience (SaaS preferred) with strong campaign or integrated marketing experience
• Experience owning end-to-end execution of campaigns: ideating, building, monitoring, optimizing, and measuring campaigns
• Experience in Salesforce and Marketo or other marketing automation platform required

• Beginner or better knowledge of Google and Bing paid advertising strategy, campaign/ ad structure and reporting

• B2B technology experience

Extra Awesome

• Experience developing partnerships with media publications, industry or non-profit partnerships highly desired but not required

Resources
Check out the following to learn more about this role :

• What is OneTrust? (Video)
• Working at OneTrust (Video)
• Your Ultimate Guide to Careers at OneTrust (Blog)
• @LifeatOneTrust on Instagram

Benefits
As an employee at OneTrust, you will be a part of the OneTeam. That means equity, bonuses, unlimited PTO, and 100% paid medical benefits (and that's just the beginning!).
Our employee rewards philosophy spans mental, physical, and emotional well-being because we want our people to succeed both in and out of the office. Some benefits differ depending on region, but here's what you can expect from our OneTeam Total Rewards Program:

• Competitive Compensation: We offer top pay for top talent with competitive total packages including equity for all, performance bonuses, and retirement savings with match. We're also committed to fair and equitable pay practices.
• Workstyle Flexibility: At home or in the office, we trust you to get the job done. Our people have the option to work in the office, fully remote, or a hybrid based on their role. G o green with commuter program discounts and in-office perks.
• Career Development: You're not just joining any company; you're joining the company that built the category-defining software platform for trust. You can become an expert and earn industry certifications with training and exams paid for by us and access to our learning & development program and guest speaker series.
• Employee Recognition: We celebrate our accomplishments the best way we know how - together. Our people are invited to attend employee appreciation social events (including our awesome annual holiday party), participate in ticket giveaways for local city events based on your home office location, and celebrate one another through our #CheersforPeers channel.
• Focus on Wellbeing: Take the vacation or volunteer - we have unlimited PTO globally. You'll also have access to ClassPass memberships, generous company holidays and your birthday off, paid sick days, Employee Resource Groups (or, as we call them, Employee Trust Groups), and other ways to get connected or support company diversity, equity, and inclusion goals.
• Health Benefits: No package is complete without great health benefits. This role may receive company-paid employee healthcare premiums, parental leave, and access to mental health benefits and employee assistance programs. Specific benefits differ by location, so please check with your recruiter to specify what this role will receive.

Our Commitment to You
When you join OneTrust you are stepping onto a launching pad - the countdown has begun. The destination? A career without boundaries working alongside a diverse and inclusive crew who is passionate about doing meaningful work. As a pioneer, your voice and expertise will help chart the direction of an entirely new industry - Trust. Our commitment to putting people first starts with you. Your growth is part of the mission. Our goal is to give you the power to embark on the next phase of your uniquely, unique career.
OneTrust provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.