Demand Generation Specialist

Application Deadline: August 16, 2024

Pay Range: $55,000 - $60,000

We are looking for a Demand Generation Specialist to help drive end-to-end campaigns and increase demand for net new and cross-sell motions. Your role will be to build and execute the B2B demand generation strategy working alongside sales and product marketing and other internal teams. This role requires strong project management skills, attention to detail, and the ability to collaborate effectively with cross-functional teams.

Core Requirements and Responsibilities:

· Project Management: Coordinate demand generation projects from initiation to completion, ensuring all tasks are executed on time and within scope.

· Campaign Setup: Own setting up campaigns in Marketo and Salesforce to align with brand standards, processes and proper tracking mechanisms.

· Campaign Execution: Assist in the development and execution of integrated demand generation campaigns across various channels, including email marketing, social media, webinars and events.

· Measurement: Track campaign performance metrics and collaborate the generation reports to measure effectiveness.

· Cross-Functional Collaboration: Partner with marketing, sales, product marketing, and other teams to align on campaign objectives, timelines, deliverables and reporting.

· Vendor Management: Coordinate relationships with external vendors, agencies, and partners involved in demand generation activities, ensuring deliverables meet quality standards and deadlines.

Continuous Improvement: Identify opportunities to optimize processes, streamline workflows, and implement best practices to enhance the efficiency and effectiveness of demand generation campaigns.

Knowledge, Skills and Abilities:

• Solid understanding of campaign development and management across marketing channels
• Ability to think critically and make optimization decisions based off of data analytics
• Highly efficient team player, with the ability to also work independently in a fast-paced, fluid environment
• Excellent written and verbal communication skills
• Strong program management and communication skills and a consistent track record of working across sales, marketing and other teams

Qualifications:

• 1-2 years in B2B marketing role
• BA/BS degree in related field preferred
• Experience with buyer's journeys and orchestrating programs, vehicles, and campaigns to effectively reach audiences
• Experience with at least one of the following marketing automation software: Marketo (preferred), Eloqua, Pardot, or Hubspot
• Ability to think critically and make optimization decisions based off of data analytics
• Highly efficient team player, with the ability to also work independently in a fast-paced, fluid environment
• Outstanding written and oral communication skills

Additional Requirements and Details:

· Travel required up to 10% of the time.

· Ability to work remote with a stable internet connection on an as needed basis

· Located and working from an office location (when required)

· Occasional lifting and/or moving up to 10 pounds.

· Frequent repetitive hand and arm movements required to operate a computer.

· Specific vision abilities required by this job include close vision (working on a computer, etc.).

· Frequent sitting and/or standing. Vertafore is a Flexible First working environment which allows team members to work from home as often as you’d like, while using our offices as a place for collaboration, community, and teambuilding. There are times you may be asked to come into an office and/or travel for specific meetings for a specific business purpose and this varies by job responsibilities.