Demand Generation Specialist

Loyal is an organization centered on experience and building a platform that allows consumers to make meaningful decisions when it comes to healthcare. We deeply understand providers, locations, services, appointments, business rules, and moreover, we understand patients -- who they are, the preferred method of communication, upcoming appointments, lapsed appointments, outstanding bills, health risks, and more. With this intelligence, our platform fuels highly relevant and personalized experiences across all mediums (website, email, voice…) allowing patients to get healthy, stay healthy, and have a better relationship with the health care provider.

• Builds, manages, and refines target audience contact database and develops campaigns that drive interest in Loyal solutions including message creation, CTAs, template and landing page design, and campaign workflows.
• Responsible for segmenting audiences based on behaviors, like past email engagement, website interaction, event attendance, and developing strategies to nurture prospects into qualified leads.
• Responsible for developing all campaign content in partnership with the Sales Development team for sales outreach, events, conferences, webinars, and more. 
• Analyzes and reports results from all outbound campaigns and makes recommendations to continually improve metrics including open rates, CTR, and SQL conversion; presents recommendations to the Sales and Marketing teams in a clear, logical, and compelling fashion.
• Manage multiple campaigns simultaneously and make adjustments as needed to optimize results. Perform A/B testing with regularity.
• Maintain knowledge of digital & email marketing best practices.
• Maintain knowledge of Loyal’s offerings, partner offerings, industry/product solutions, customer applications, competitive product differences as well as evolving strategies.
• Utilize Salesforce to create, monitor and track reporting of qualified prospects.
• Develops, executes, and manages multi-channel campaigns to drive leads and sales pipeline, including but not limited to webinars, conferences, emails, etc. 
• Collaborates with Marketing & Sales to define the target audience, ideas, and messages to test.
• Uses a marketing automation tool such as Hubspot, owns and executes demand generation activities including, but not limited to engagement campaigns (lead nurturing), prospect intelligence, lead scoring, digital content strategy, and more
• Measures, reports, and optimizes program and campaign performance, and effectively and consistently communicates campaign plans, programs, and results with stakeholders at all levels across the organization
• Partners with the Sales Development team to build a consistent feedback loop and continuously improve and optimize lead hand-off processes.

 Please note that this job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. Loyal reserves the right to make changes and/or assign additional responsibilities of a role within reason at any time with or without notice.

 Qualifications

• Bachelor’s degree in Communications, Marketing, or related field or equivalent work experience. 
• 2+ years of experience working in a demand/lead generation role or related role is required.
• 2+ years of experience and proven results in developing effective email marketing campaigns is required.
• Experience working with Salesforce CRM and sales engagement technologies is preferred. 
• Experience with marketing automation tools such as HubSpot, Marketo, Pardot, and MailChimp is preferred.
• Experience working in or with the healthcare industry is preferred. 
• Experience and familiarity with using Google Workspace is preferred. 
• Experience working within a software-as-a-service (SaaS) company is preferred.
• Experience working within a high growth and/or ambiguous environment, with proven experience to be dynamic is preferred. 

• Flexible paid time off, sick and personal days
• At least one holiday per month (sometimes, more!)
• Full health, dental, and vision insurance - Loyal pays the premium for all employees!
• One Time Home Office Setup Stipend For Remote & Hybrid Roles
• Monthly Internet Stipend for Remote & Hybrid Roles
• Long term & short term disability 
• 401[k] plan
• 16 Weeks Paid Parental Leave
• 2 Volunteer days per year
• Matching Gift Program
• Participation Grant Program
• Annual Travel/Team Events up to twice per year (post-COVID)