Demand Generation Specialist, Mid-Market

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Demand Generation Specialist, Mid-Market in Canada.

This role sits at the heart of a high-growth SaaS marketing organization, focused on driving pipeline and revenue through data-driven demand generation strategies for mid-market audiences. You will design and execute integrated, multi-channel campaigns that connect marketing activity directly to sales outcomes, with a strong emphasis on new logo acquisition. Working closely with sales, SDRs, and cross-functional marketing teams, you will help shape how prospects engage across the funnel—from first touch to MQL handoff. The environment is fast-paced, collaborative, and highly experimental, encouraging continuous testing, learning, and optimization. You will also play a key role in webinars, events, email nurture programs, and campaign analytics to improve performance. This position is ideal for a marketer who enjoys combining creativity with analytics to build scalable pipeline engines. Your work will have a direct impact on revenue growth and market expansion.

You will be responsible for designing, executing, and optimizing demand generation programs that drive qualified pipeline growth in the mid-market segment. This includes end-to-end campaign ownership and close collaboration with sales and marketing stakeholders.

• Develop and execute multi-channel demand generation campaigns focused on mid-market new logo acquisition
• Plan and manage integrated marketing programs across email, webinars, paid media, content syndication, and events
• Build and optimize email nurture flows to convert top-of-funnel leads into MQLs for SDR handoff
• Lead webinar programs, including speaker coordination, promotion strategy, scheduling, and live execution
• Support field events and conferences, including pre-event promotion and post-event engagement follow-up
• Partner with SDR and sales teams to align on campaign performance, insights, and optimization opportunities
• Analyze funnel metrics, campaign attribution, and pipeline performance to inform strategy and reporting
• Document campaign processes, insights, and workflows to ensure transparency and scalability
• Continuously test and optimize campaigns using an experimentation mindset

Requirements

The ideal candidate brings early-to-mid level experience in B2B demand generation or digital marketing, with strong execution skills and a passion for data-driven growth.

• 2–3 years of experience in B2B demand generation, campaign management, or digital marketing
• Experience executing multi-channel marketing programs across email, webinars, paid media, and events
• Background in SaaS, cybersecurity, or enterprise technology marketing is preferred
• Strong understanding of marketing funnel metrics, lead lifecycle, and campaign attribution
• Hands-on experience with tools such as Salesforce, HubSpot or Marketo, and analytics platforms
• Familiarity with paid media platforms such as LinkedIn Campaign Manager and Google Ads
• Strong project management skills with ability to handle multiple concurrent campaigns
• Excellent communication and collaboration skills across marketing, sales, and operations teams
• Analytical mindset with ability to translate data into actionable insights
• Proactive, hands-on attitude with a strong bias for execution and experimentation

Benefits

• Competitive compensation aligned with experience and market standards
• Comprehensive health, financial, and wellness benefits
• Professional development budget to support continuous learning and growth
• Wellness days and dedicated wellness initiatives
• Lifestyle spending account to support personal well-being
• Employee recognition programs celebrating impact and achievement
• Collaborative, inclusive, and high-performance culture
• Opportunity to contribute to a fast-growing SaaS environment with strong career progression