Demand Generation/ABM Manager

Job Description

We are looking for an experienced Demand Generation/ABM Manager to create, execute, and drive marketing programs that help build our B2B sales pipeline. This person will own the overall demand generation and account-based marketing strategy for both our Commercial and Enterprise segments. You will work cross-functionally to design, execute, and optimize programs, leveraging webinars, email, events, digital advertising, direct marketing, and sales to create customer-centric programs.

What you will do:

• Help develop and activate integrated marketing campaigns that will generate growth across our business.
• Work across the Marketing team and potentially external resources to facilitate a cohesive and targeted tactical marketing plan to achieve market awareness, lead generation, pipeline development, and sales readiness for segment.
• Oversee budget, measure, and report on MQL targets, and continually optimize campaigns to increase ROI
• Partner with sales and cross-functional teams to create one-to-one and one-to-many tactics to increase engagement among key accounts.
• Launch and manage targeted yet scalable account-based marketing to generate revenue, increase account penetration, and provide actionable insights to the sales team.
• Optimize landing pages, forms, and emails to generate high quality leads.
• Monitor, track, and report on engagement of key accounts and results across all programs and campaigns.
• Report out on campaign performance and attribution against key metrics to a variety of stakeholders.

What you will bring:

• 4+ years of B2B marketing experience with at least 2+ years focused on demand generation/ABM activities.
• Experience working well with Sales teams
• Experience working with HubSpot, Salesforce, SalesLoft, or like systems
• Proven track record of successfully planning, launching, optimizing, and reporting on targeted, personalized campaigns across various channels.
• Strong analytical skills and excellent written and interpersonal skills.

Compensation

Base Salary: $70,000 - $85,000
Exact compensation may vary based on skills, experience, and location.
Position eligible for performance bonus and equity.
Role-based in Greenwood Village, Colorado. Will consider remote for the right candidate.

PlayerLync Benefits

We offer a variety of perks to make the workday enjoyable including office snacks, shuffleboard, ping pong, and an on-site gym.

• Unlimited paid-time-off
• Health Insurance
• Flexible office and work-from-home options

About PlayerLync

PlayerLync is one of the most innovative enterprise mobile solutions on the market. We’re a growing, dynamic, team-oriented software company committed to providing best-in-class products and services to our customers. Our enterprise software solution integrates mobile content distribution and management with e-learning, digital forms, and daily operational performance tracking all in one universal solution. PlayerLync’s software is used by high-profile companies to move massive amounts of files on and off devices efficiently, limiting the impact on network bandwidth while mobilizing millions of employees every day. In just a few years, our customer base has rapidly grown across multiple industries including professional sports franchises, top restaurant concepts, field services, hospitality, and global retailers.