Demand Marketing Manager

About Zowie:

At Zowie, we believe that buying online should feel like walking into your favorite local shop: personal, friendly, and easy. Our mission is to recreate offline shopping experiences online - but better. Zowie brings speed and empathy to customer interactions. Our platform automates responses to repetitive questions around return policy, order status, etc., and saves time for customer service agents, who can then proactively turn website visitors into paying customers. It can work as an add-on with existing tools (Zendesk, Shopify, Gorgias, etc.) or become a standalone customer service platform.

We are:

🚀 Growing fast. We plan on keeping the Team growing! You’ll have a lot of autonomy and impact as we grow.

🏈 Like a sports team. We take ownership of our work and believe in personal accountability. At the same time, we work together, support each other, and focus on winning as a team.

🧑‍💻 Remote-first and hours are flexible. We allow everyone to figure out the best ways to collaborate with their team. At the end of the day, it's about delivering! Those in Poland can work from our offices in Cracow and Warsaw.

We strive to be:

💪 Ambitious and innovative. We don’t settle on existing solutions and keep looking for better ways to tackle challenges.

👻 Bold and free-thinking. We trust our employees to find the best solutions.

🤸‍♀️ Agile and high-performing. We work smarter, not harder. We use our OKRs to keep ourselves focused.

🤠 Unafraid of change. Zowie is growing, and the market is changing. We thrive in an ever-evolving environment.

What you'll do:

• Planning, creating, and managing the execution of the marketing campaigns that drive pipeline and generate demand for the target audience.
• Building comprehensive omnichannel campaigns that integrate multiple touchpoints.
• Setting up, managing, and optimizing PPC campaigns across Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads.
• Overseeing daily account activities, including campaign optimization, budget management, and implementation of testing strategies to enhance performance.
• Conducting extensive keyword research and analyzing marketing data to evaluate campaign effectiveness and identify areas for improvement.
• Tracking, monitoring, evaluating, and reporting on key performance indicators (KPIs) to measure the effectiveness of media campaigns.
• Partnering closely with the content and design teams to develop compelling campaign assets.
• Continuously monitoring and refining digital advertising strategies based on analytical insights and evolving market trends.
• Generating innovative campaign ideas and executing them effectively to meet and exceed marketing objectives.
• Overseeing and managing marketing automation tools (such as HubSpot) and other marketing technologies to ensure efficient operations.
• Implementing best practices for data governance, ensuring data accuracy and compliance with relevant regulations.
• Leading marketing automation efforts, including campaign setup, lead scoring, nurturing, and personalization to drive engagement and conversions.
• Ensuring the alignment of technology, data, and processes to support and enhance campaign goals.
• Working collaboratively with cross-functional teams to ensure alignment and efficiency in commercial processes (e.g., RevOps).

Ideally, you'll bring with you:

• 4+ years of specialized experience in B2B marketing.
• Extensive experience managing PPC campaigns across multiple platforms, ensuring optimal performance and ROI.
• Skilled in revenue and marketing operations, technology, and data management within a B2B SaaS environment.
• Highly skilled in generating detailed reports using visualization tools like Looker for comprehensive data analysis.
• Proficient in developing optimized landing pages, managing all facets from copywriting and design to A/B testing and performance optimization.
• Expertise in resource management, project leadership, skill acquisition, and budget optimization for outsourcing when necessary.
• Strong communication and documentation abilities, ensuring seamless project execution and effective team coordination.
• Experienced in conceptualizing and executing lead generation campaigns, optimizing channels, assets, and formats, and collaborating with designers, content creators, and web developers.
• In-depth knowledge of demand generation beyond PPC and budgeting.
• Proven ability to work effectively in cross-functional teams, fostering a collaborative environment.

We will offer you:

👉 Employee Stock Option Plan (ESOP). You’re a part of our company’s future success.

👉 Unlimited paid time off. We trust each other and don’t count days.

👉 Great company offsites and individual integration budgets. We spend time together in person to strengthen our team.

👉 Health benefits. We offer an additional health insurance package.

👉 Development budget. We want to grow personally and professionally together.

👉 Home-office funds. Make yourself a comfy space for work on a daily basis.