Job Description
The role:
As a member of our growing Marketing team, the Regional Marketing Manager will partner with Sales as a business strategist and serve as the marketing thought leader for our east region. You will own and deliver all region-specific marketing activities that impact Newsela registration, pipeline and bookings. Additionally, you will own the territory marketing plan for the region. You will also influence, orchestrate and provide visibility to other areas of the overall national marketing plan. Reporting to the Director of Regional Marketing, you will partner closely with Sales to drive new business and bookings.
Why you’ll love this role:
- You'll join a high performing team while building on your EdTech/education experience or learning a new industry you can be passionate about
- You’ll gain exposure to strategic marketing planning through both top down and bottom up approaches which can include digital, tele, social, data, and strategic use of events
- You’ll drive key campaigns and have a direct impact on business generation through direct marketing, digital marketing, and account-based marketing
- You’ll use your communication skills and to drive repeated success to achieve your individual and team goals
Why you’re a great fit:
- You have 7+ years of experience in demand, field, or regional marketing in B2B environment
- You have 5+ years of experience using systems to measure performance including Salesforce.com, Marketo and Looker
- You have 3+ years managing digital marketing programs including content marketing, inbound marketing, social media, and paid media
One of the fastest growing tech companies in K-12 education, Newsela was founded on the principle that while every child may have unique learning preferences, they all deserve a rich learning experience that ignites a love of learning. We built our platform based on learning science research to deliver the most engaging, authentic content to modernize how teaching happens in the classroom. Along with interactive assessments and tools, we provide teachers with digital content at five reading levels -- from +100 of the best sources -- that is relevant to the diverse backgrounds and interests of their students. Since we started in 2013, we’ve established a presence in 90% of U.S. K-12 schools and over 2.5M teachers and 37M students have registered with Newsela.
Why you’ll love working at Newsela:Health & Wellness: Access to the world’s leading medical experts for healthcare (pets included!). Discounts and resources to stay healthy: mind, body, and soul.
Work From Home: Almost all of our roles are fully remote - tech stipend included!
Supporting ALL Families: Supplemental programs and time off to take care of your family and yourself.
Time Off: Flexible PTO to recharge, including Sabbatical Leave
Inclusive Experiences: Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, and integration of DEIB lens across Talent lifecycle processes.
Professional Development: Annual stipends for continued education, regular manager training sessions, lunch & learns, and individual growth plans aligned with your personal and professional aspirations.
Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.
Date Posted
10/04/2022
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