Demand Strategist

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities
You will be responsible for driving New Client Demand across APAC Markets with a special focus on ISA. You will be joining a team of high performing digital data-driven marketers obsessed with achieving New Client Acquisition results in close partnership with Global PLG Pods and Digital Sales. You will have a very clear mandate to ‘push the envelope experiment and take risks’ in service of IBM’s mission to reach new clients in growth markets especially for Storage and our SW PLG Portfolio. This role is for someone who wants to work hard and smart – on the front lines of Marketing & Sales transformation to make a difference in IBM’s growth trajectory with intensity passion and talent.

ISA-ISAIWD24

Required Technical and Professional Expertise
A Demand Strategist is responsible for the design development and optimization for omni-channel marketing programs associated with demand motions. A Demand Strategist will: Understand business requirements and develop the strategy . |Translate business objectives into world-class marketing experiences with committed outcomes and expected ROI for the business. | Define audience targets and priority markets — in partnership with other Marketing teams — to align to a globalization plan. | Outline the required business outcomes and objectives from the Demand Plan to the Marketing discipline teams providing direction regarding suitable channels for execution. | Utilize end-to-end marketing funnel and business contribution reporting communicating results with the business and with Marketing disciplines in order to optimize the customer journey. | Own elements of Sales enablement including response projections. | Own the relationship from a Sales-Qualified Lead to Win conversion

Preferred Technical and Professional Expertise

• Digital data-driven marketing and sales skills are good. But a growth mindset attitude and passion for outcomes with demonstrated ability to deliver those outcomes are what really matters.