Team: Subscriptions R&D
We’re looking for a Design Manager to lead and grow a team shaping the future of Spotify’s Subscriptions Mission. This team sits at the center of one of Spotify’s most critical company bets: driving sustainable free and paid user growth while delivering meaningful value to listeners around the world.
Subscriptions is the primary driver of Spotify’s success. Our teams focus on acquisition, conversion, retention, pricing & packaging, and evolving the value of Premium across music, podcasts, and audiobooks. As Design Manager, you’ll play a key role in defining how users experience that value, from their first touchpoint with Spotify to long-term loyalty.
You will lead a team of product and content designers embedded across cross-functional squads, partnering closely with Product, Engineering, User Research, Data Science, Marketing, and Regional teams to craft cohesive, global subscription experiences. You’ll balance experimentation with craft, short-term impact with long-term system health, and business growth with user trust.
What You'll Do
Lead and grow a high-impact team of designers working across subscription initiatives
Manage, coach, and support designers through mentorship, feedback, and career development
Build a strong design culture grounded in collaboration, inclusion, and craft excellence
Define and evolve the design vision across acquisition, conversion, pricing, packaging, and retention
Ensure experimentation (A/B tests, feature rollouts, pricing changes) aligns with a cohesive long-term experience strategy
Advocate for user-centered, data-informed decision-making across the mission
Partner with cross-functional leaders to improve conversion, onboarding, Premium education, churn reduction, and winback strategies
Collaborate with Marketing and Brand to ensure consistency across product surfaces and growth channels
Design for global audiences by balancing consistency with local relevance in partnership with regional teams
Champion accessibility and inclusive design across all subscription touchpoints
Strengthen design systems and improve experimentation workflows, QA, and cross-team alignment
Support teams in adopting Generative AI for concepting, prototyping, and experimentation
Partner with Product and Engineering to identify where AI can unlock speed, creativity, and user value
Provide design leadership and hands-on guidance on complex interaction, systems, and service design challenges when needed
Who You Are
You have 5+ years of experience leading design teams in consumer digital products
You have experience working on growth, monetization, or subscription-based products
You are experienced in product design and experience strategy, especially in experimentation-heavy environments
You collaborate effectively with Product, Engineering, and Data to deliver measurable outcomes
You balance high-quality craft with speed and iteration
You care deeply about user-centered design, behavioral design, and lifecycle thinking
You are comfortable navigating ambiguity in fast-moving environments
You communicate clearly and influence stakeholders across multiple levels
You have experience building and developing strong, inclusive design teams
You have designed for global audiences and understand localization considerations
You are familiar with Generative AI tools and workflows in design
You integrate AI into your workflow to improve speed and quality
You are thoughtful about ethics, accessibility, and quality in AI-driven experiences
You are excited to help teams responsibly leverage AI in both internal workflows and user-facing experiences
Where You'll Be
This role is based in London or Stockholm
We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.