Developer Marketing Director

About Us
At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world's largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company.
We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!
About the Role
Cloudflare is looking for a Developer Marketing leader to establish this function, which is critical to the success of our rapidly growing Developer Platform. You will own the strategy and creation of marketing programs that engage developer communities in the right forums to drive product adoption and revenue for R2 Cloud Object Storage, Cloudflare Workers, and other developer products. This high-visibility, fast-paced role will require you to partner cross-functionally with a wide range of internal stakeholders, including c-level executives, PM, PMM, Field and Corporate Marketing, Demand Generation, and Sales. In collaboration with these partners, you will define go-to-market strategies, build innovative campaigns, execute rapid testing, and enable our field teams to drive results. In addition, this senior leader will have the opportunity to define the resourcing needs and team growth for Developer Marketing that will scale with our Developer Platform business.
Responsibilities

• Drive Results: Define and deliver on KPIs for adoption of and revenue from Cloudflare's Developer Platform, which includes R2 Cloud Object Storage, Cloudflare Workers, and other developer products. Align your results to the top-down strategic direction for this solution area and Cloudflare's overall growth.
• Develop Marketing Strategy: Create the marketing and campaign strategy that will optimize the developer journey with Cloudflare. Responsibilities include but not limited to: defining market segmentation and account targeting; collaborating with product marketing and product management on positioning, messaging, content generation and launch of new products/functionality; establishing field marketing activities targeted at developers to support in-market objectives; creating a roadmap for digital promotion and tests that scale.

• Execute Programs: In partnership with field and channel owners, you will directly own or partner on the execution, tracking and optimization of programs. Examples include: ensuring the end to end success of sponsorships and field representation at priority conferences, hackathons, meetups etc; launching digital promotions in key developer forums; building integrated nurtures; and managing rapid experiments.

• Note: This role is initially for a senior level individual contributor in order to establish the function. Opportunity to build a team exists as the functional roadmap is established by the Director.

About You

• Curious: You are a tinkerer - always learning and experimenting - and by nature are at home with developer audiences. You are obsessed with finding new ways to communicate with and engage developers, operations, and security professionals.

• Influential: You build trusted relationships with outside developer and technical communities based on a deep understanding of how they consume information and what content performs best. You have excellent communication and interpersonal skills to influence a range of internal stakeholders including executives, Product, Product Marketing, Field Marketing and Sales.
• Analytical: You are data-driven in your approach to strategy development and can seamlessly manage testing at scale. You use numbers to define priorities and problem solve.
• Accountable: You drive business outcomes, not projects. You deliver on your commitments to your partners and teammates.

Requirements

• 15+ years of Enterprise SaaS experience targeting technical buyers and developer influencers. Functional marketing experience can include a range of: Developer Marketing, Demand Gen, Field Marketing, Growth Marketing, etc.
• BS or advanced degree; CS or technical specialties strongly preferred. Ideal candidates will have background as a developer full time or as a personal passion in addition to functional marketing experience.
• Experience building a function and leading a team in Developer Marketing, DevRel, or Advocacy programs.

Compensation
Compensation may be adjusted depending on work location.

• For Colorado-based hires: Estimated annual salary of $192,000 - $234,000
• For New York City-based and California (excluding Bay Area) and Washington hires: Estimated annual salary of $197,000 - $241,000
• For Bay Area-based hires: Estimated annual salary of $206,000- $252,000

Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?
We're not just a highly ambitious, large-scale technology company. We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare's enterprise customers--at no cost.
Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.
Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.
1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here's the deal - we don't store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you'd like to be a part of? We'd love to hear from you!
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [email protected] or via mail at 101 Townsend St. San Francisco, CA 94107.