Developer Relations Marketing Lead

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities
We’re seeking a strategic and experienced Developer Relations Marketing Leader to build and execute our developer marketing strategy across the United States. This role combines technical knowledge marketing expertise and community leadership to drive developer adoption and engagement with our platform. At IBM we understand the importance of flexibility so this is a hybrid role requiring 3-days a week in the office.

Primary Responsibilities

• Develop and execute comprehensive developer marketing strategies that align with our business objectives and developer journey needs
• Act as core SME in the optimization of developer-focused content including technical documentation tutorials sample code and thought leadership materials
• Build and maintain relationships with key developer communities influencers and technical decision-makers
• Design and implement metrics-driven programs to increase developer adoption engagement and retention
• Collaborate with product engineering and marketing teams to ensure consistent messaging and technical accuracy
• Support execution of developer-focused events workshops and webinars
• Work with team of developer advocates and technical content creators
• Track and analyze program metrics to optimize performance and demonstrate ROI

About you:

• Generalist Product Marketer with Developer Empathy: Versatile and empathetic with a strong understanding of developers’ needs and pain points.
• Enthusiastic About AI/ML-Focused Products: Passionate about working on cutting-edge AI/ML products and solving related technical challenges.
• Developer-First Mindset: Dedicated to building marketing experiences that prioritize the developer experience.
• Adoption and Accessibility Advocate: Committed not only to building tools but also to ensuring they are accessible and widely adopted.
• Product and Technical Ownership: Possesses a strong sense of ownership and responsibility for both the product and its technical aspects.

Required Technical and Professional Expertise

• 3+ years of experience in developer relations developer marketing or technical marketing roles
• Proven track record of building and scaling developer programs at a technology company
• Strong technical background with hands-on software development experience
• Excellence in both written and verbal technical communication
• Deep understanding of developer ecosystems tools and communities

Preferred Technical and Professional Expertise

• Experience in user journey mapping and persona development
• Familiarity with agile methodologies and product development lifecycles
• Knowledge of the AI ecosystem and global developer communities
• Experience with marketing automation and analytics tools
• Bachelor’s degree in computer science Engineering or related technical field; MBA is a plus