Digital Acquisition Marketing Specialist
Job Description
Golden Hippo is an employee-owned, vertically-integrated, highly profitable direct-to-consumer marketer of over 20 health, beauty, and pet care brands that collectively generate $1 billion of revenue annually. Our employee-owners are passionate about our mission to create best-in-class products across broadly appealing categories — to help people live their healthiest, happiest lives.
Our A-players are results-driven creative thinkers who like to move fast, get the job done, and have fun doing it. If you love to roll up your sleeves, take on exciting new challenges every day, and drive massive growth… You should definitely keep reading.
We’re Looking For A: Digital Acquisition Marketing Specialist who will be responsible for managing Golden Hippo’s ad campaigns on Taboola, Outbrain, and other native ad platforms. This role will be involved in the entire campaign cycle from start to finish, including creating ads, testing for performance, determining budgets, launching and overseeing campaigns.
Location: Woodland Hills, CA or Remote
What You’ll Be Doing:
- Set-up, manage, execute, and analyze paid media campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting strict ROI goals
- Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization
- Continuously ideate, implement, and measure results of A/B testing for both creatives and landing pages to optimize for engagement/conversions.
- Perform regular tracking and analysis on the performance of each advertising channel and campaign.
- Maintain a top-level view of customer experience throughout the sales funnel (including SEO, customer support, branded site)
- Review new content submissions (sales letter copy, video edits, etc.) and provide feedback if changes need to be made before testing
- Stay apprised of industry standards, new media programs/opportunities and implement new strategies to reach targets.
- Act as point person across all company departments for individual customer acquisition funnel
Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):
- Strong mathematical and analytical skills
- Openness and ability to learn new concepts and systems quickly
- High level of accuracy and attention to detail
- Proficient at managing multiple projects and able to organize, prioritize and structure workload
- Strong interpersonal, verbal and written skills
- Self-motivated and a drive to succeed
Required: - 1-3 years digital marketing experience preferably within digital acquisition/ performance marketing
- Native advertising experience, using platforms such as Taboola and Outbrain
- Experience optimizing sales funnels via A/B testing
- Proficiency in spreadsheets (Microsoft Excel and Google Docs)Comfortable with basic image editing using Photoshop
- High school diploma or GED Equivalent
Preferred: - 3-5 years digital marketing exp preferably within digital acquisition/ performance marketing
- Direct-to-Consumer experience
- Bachelor’s Degree in Marketing or related field
Our Hiring Practices: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you require extra accommodations during the interview process, please reach out to our Talent Acquisition team at [email protected].
Just So You Know: The preceding job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Golden Hippo recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Golden Hippo may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
Date Posted
09/17/2022
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