Digital Acquisition Marketing Specialist

Digital Acquisition Marketing Specialist

eJam is looking for a passionate and detail-oriented Digital Acquisition Marketing Specialist to support our performance marketing efforts. Responsibilities will include working with Media Buyers to assist with creating and publishing ad campaigns and content in Google Ads, monitoring performance and analytics, creating reports, participating in meetings, and identifying opportunities for improvement and scale. 

The ideal candidate is a motivated self-learner, knowledgeable of Google Display, Discovery, Performance Max, YouTube & Native performance advertising best practices, is deadline-oriented, detail-oriented, collaborative, and has thrived in a remote position.

RESPONSIBILITIES & DUTIES

• Digital media buying using Google Platforms, including Search, Display, Discovery, Performance Max and Youtube
• Manage performance metrics, budget tracking, and reporting across select digital marketing channels
• Own all steps of the ad operations process, upload, launch, optimize, kill, revamp, refresh, rinse and repeat.
• Follow the campaign through its life cycle and complete audits and on and off-site fixes in order to keep the campaign performing at or above goals. Text and display creative creation, split testing, mvt, and optimization.
• Measure ranking reports and analytics data to make strategic recommendations to improve our rankings
• Monitor ad and landing page performance via Google Analytics, Proprietary Dashboards, and Tracking Systems
• Proactively optimize purchased media through A/B testing, landing page optimization, and targeting
• Provide recommendations to the distribution team on media buying strategies and marketplace opportunities
• Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business’ various types of content.
• Work with front-end developers to make sure landing pages are optimized for campaign performance and function as intended.
• Complete other duties, tasks, and activities as they arise.

REQUIREMENTS

• (2+ years) Significant multi-year experience running ad campaigns on Google
• Managing over $15,000 in monthly spend at minimum.
• Hold certification in Google Ads
• Experience analyzing click through rates, conversion rates and other common KPI’s
• Experience with Multi-Variate Testing and A/B Testing
• Proficient with Excel (Pivot tables, Data Visualization, etc.)
• Excellent interpretive skills, allowing the candidate to understand and make recommendations to improve our business
• Creative: Ability to generate new out of the box ideas.
• Analytical: Ability to analyze key metrics to optimize campaigns and reduce cost and align CPA goals
• Adaptable: Capable of adjusting to changing priorities, sometimes daily.
• Resourceful: Great at solving unstructured problems with little to no supervision in a fast-paced, high stakes environment.
• Team Player: Demonstrates a strong ability to contribute to the business along with business unit team members and managers; establish collaborative relationships with peers.