Digital Acquisition Marketing Specialist (Pet)

We’re Looking For A: Digital Acquisition Marketing Specialist (Pet) who will be responsible for ad campaigns on multiple ad platforms including but not limited to Taboola, Outbrain, Facebook, Instagram, Google, Youtube, Tiktok, and others. This role will be involved in the entire campaign cycle from start to finish, including creating ads, testing for performance, determining budgets, and launching and overseeing campaigns. 

Location: (Remote/Hybrid) Glendale, CA

What You’ll Be Doing:

• Set-up, manage, and analyze paid media campaigns and budgets on a daily basis to keep spend optimized for sales growth while hitting strict CPA and ROI goals
• Continuously ideate, implement, and measure results of A/B testing for both creatives and landing pages to optimize for conversions.
• Drive creation of new ad creatives both through own ideas as well as collaboration with other departments.
• Perform regular tracking and analysis for each campaign to identify successes and opportunities for improvement.
• Maintain active relationships with ad network representatives to make strategic adjustments to advertising strategies.
• Be at the forefront of upcoming changes, trends, tactics, and tools within ad networks to effectively navigate our campaigns through these updates.
• Maintain a top-level view of customer experience throughout the sales funnel (including SEO, customer support, branded site)

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• 3-5 years digital marketing exp preferably within digital acquisition/ performance marketing
• Native advertising experience, using platforms such as Taboola and Outbrain 
• Direct-to-Consumer experience
• Experience scaling and maintaining ad campaigns while hitting key performance metrics & goals
• Proficiency in spreadsheets (Excel and Google Sheets)
• Strong mathematical and analytical skills
• Able to interpret test results to make data-driven decisions
• Comfortable with basic image editing softwares
• Proficient at managing multiple projects and able to organize, prioritize and structure workload
• Strong interpersonal, verbal and written skills
• Self-motivated and a team player
• Passion for pet health