Digital Acquisition Marketing Specialist, YouTube

We’re Looking For A: Digital Acquisition Marketing Specialist, YouTube who will be responsible for scaling cold traffic campaigns, maintaining above 5 figure ad spend per day while hitting CPA and ROAS targets across Google Ads (YouTube and Display). The position will be responsible for the entire campaign cycle from ad creation, campaign launch and optimization, determining budgets and refining targeting. The ideal candidate is someone with proven experience in scaling cold traffic Google campaigns and wants to join a successful and established leader in the Direct-to-consumer industry.

Location: Woodland Hills, CA or Remote

What You’ll Be Doing:

• Set-up, manage, execute, and analyze YouTube and Google campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting strict CPA and ROI goals.
• Drive creation of new ad creatives both through own ideas as well as collaboration with copy and video creative departments.
• Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement/conversions.
• Perform regular tracking and analysis on the performance of each campaign. Prepare and deliver performance reports identifying successes and opportunities for improvement.
• Maintain active relationships with Google account representatives to make strategic adjustments to advertising strategies and campaigns.
• Hands-on experience working with Google’s different ad formats Including Display and YouTube, as well as Ad policies.
• Performs other duties as assigned.

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Bachelor's Degree in Marketing/ Advertising or related field preferred
• 3+ years experience with Google Ads Manager
• Experience scaling and maintaining Google Ad accounts of $30k/ day or higher while maintaining key performance metrics
• Familiarity with Direct-to-Consumer marketing preferred
• Proficiency in spreadsheets (Microsoft Excel and Google Docs)Comfortable with basic image editing using Photoshop
• Strong mathematical and analytical skills
• Openness and ability to learn new concepts and systems quickly
• High level of accuracy and attention to detail
• Proficient at managing multiple projects and able to organize, prioritize and structure workload
• Strong interpersonal, verbal and written skills
• Self-motivated and a team player
• Passion for the digital media space in health and wellness, personal development, and everything in between preferred