Digital AD Manager

Summary

Are you hyper-organized, proactive, data-driven and thrive in a growth-focused, fast-faced environment? If you are a self-starter with a mix of grittiness and the ability to communicate with the team to keep everyone accountable to project deadlines, you may be the person we are looking for!

Job Duties: 

• Creating, launching, and optimizing PPC, social media, and other types of digital advertising campaigns, including support for digital referral programs and nurture automation. 
• Monitoring budget and overseeing ad accounts, vendors, and other paid media
• Tracking KPIs and producing reporting of campaign performance with sales metrics
• Create and implement effective paid media strategies
• Write and put together attractive ad copy
• Internet listening and monitoring / assistance with community management on social media. 
• Monitor click fraud and file for refunds where applicable
• Suggest and develop new campaigns across multiple channels, keeping messages consistent. 
• Keep on top of Social, PPC, and SEM trends
• Testing and tracking of new campaign strategies, ad performance, user experience and landing page performance. Collaborating and creating strategies with team to improve those results. 
• Identify trends and insights, and optimize spend/performance based on findings
• Evaluate emerging digital technologies and digital advertising opportunities. 

Experience:

• Three to Five or more years of experience in digital marketing and advertising
• Well-versed in the use of social media and pay-per-click platforms as a marketing tool
• Understands website metrics and best practices
• Able to work with colleagues at all levels to develop marketing goals and evaluate results 
• Good at problem-solving and communication
• Strong written and communication skills 

Computer Skills:

• Marketing Automation Software Experience 2+ Years
• Digital Ad networks
• Google Ads / Microsoft Ads / All PPC Channels
• Google Analytics / Google Search Console
• Facebook (Meta) Ad Manager / Other Social Media Ad Platforms
• CRM and CMS Management Experience
• HTML and CSS development a plus

Office Environment:

This position must be located in either California, Idaho, or Texas. Employees located in Boise, ID; Orange County, CA or Dallas, TX are in a hybrid work environment: Scheduled in-office Monday, Tuesday and Wednesday with the ability to work remotely Thursday/Friday. The hybrid schedule is subject to change based on the needs of the company.

Physical Demands

• This is sedentary work which requires the following physical activities: reaching, sitting, lifting (≤25 pounds), finger dexterity, grasping, feeling, repetitive motions, talking, hearing and visual acuity.

Work Environment 

• Well-lighted, heated and/or air-conditioned indoor office setting with adequate ventilation.
• The office work environment can be boisterous.
• Attire is business casual.

Salary 

The salary range for this position is $76k- 92K (Depending on experience)

Travel

Hardly ever. (May be required to travel overnight – by car or air – to support the annual Summit event, sometimes working in excess of eight (8) hours/day.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

TOM FERRY IS AN EEO.
TOM FERRY PARTICIPATES E-VERIFY.
All offers are contingent upon receiving acceptable results from a pre-employment background check and drug test.