Digital Ad Operations Specialist

Responsibilities:

• Work with sales, account managers and vendors to implement and oversee ad campaigns on desktop, mobile, app and OTT products.
• Work closely with offshore resources to ensure accurate trafficking of campaigns and perform quality assurance/quality control checks on client campaigns to confirm that all placements and creative have been set up correctly.
• Monitor campaigns throughout lifecycle, communicating with account managers and stations on issues as needed.
• Optimize campaigns, including making suggestions for improved performance and pacing.
• Work closely with product and tech on the creation and implementation of custom advertising solutions.
• QA or troubleshoot 3rd party tags, and other advertiser-provided creatives.
• Provide technical support to advertisers, account managers and others via phone and email.
• Coordinate with our development team to aid in identifying, reporting and resolving technical issues as pertains to digital ad campaigns on HTV properties.
• Address day-to-day issues and questions from internal and external clients.
• Assist with documenting, updating and maintaining trafficking and work-flow procedures for client accounts.

Requirements:

• 3 to 4 years of experience in ad serving and ad management technologies such as Google Ad Manager (GAM), AdBook, FreeWheel, etc.
• Experience with DSP/exchange environments, preferably with Xandr (AppNexus), Display and Video 360 (DBM), DataXu (Roku), Madhive or SimpliFi
• Experience trafficking third-party RM platform tags and Rich Media vendors such as Doubleclick Studio, Sizmek, Mixpo/Netsertive, Celtra, etc.
• Familiarity with common browser-based debugging tools (LiveHTTP Headers, FireBug, Charles, etc.)
• Good analytical, troubleshooting and problem-solving abilities, along with an ability to collaborate cross-functionally with strong attention to detail.
• Strong written and verbal communication skills, excellent listening skills and the ability to adjust to the personalities of various partners.
• Ability to multitask with effective resolution management in a fast-paced, growing environment.
• Knowledge of HTML5 and JavaScript as pertains to ad serving and third party ad tags.
• Experience working with various ad networks, exchanges and header bidders (Index Exchange, Amazon, OpenX, etc.).
• BS or equivalent (computer science, engineering, or related) preferred.

Additional Requirements

As part of its continued efforts to maintain a safe workplace for employees, Hearst Television requires that all newly hired employees be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law. HTV will consider requests for reasonable accommodations due to medical and/or religious reasons on an individual basis in accordance with applicable legal requirements.

The estimated base salary range for this role is between $75,000 and $85,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.