Digital Advertising Analyst

Team Overview:

At Fluency, we come together under two shared passions that drive our culture: the scaling of digital ad operations, and fostering a workplace environment rooted in open communication, inclusivity, and a growth-oriented mindset. These passions not only set us apart in the industry, but also fuel our collective drive to reshape the industry and reinvent ourselves along the way. We're not just revolutionizing the digital advertising horizon, we're shaping an organization where every member feels a sense of pride and is inspired to do their best work.

Job Summary:

The Digital Advertising Analyst plays a crucial role in supporting the Client Services team at Fluency. This position is integral to managing our portfolio of client relationships, encompassing a range of responsibilities from client onboarding, responding to inquiries, and troubleshooting, to strategic recommendations for campaign budgeting and optimizations. Additionally, the Analyst collaborates with the internal Marketing team on Fluency’s own paid media campaigns across platforms like Google Ads and Meta, aiming to enhance our market presence and generate qualified leads.

External Role Duties:

• Directly address client inquiries related to account setup, troubleshooting, logistical issues, budgeting, and performance metrics.
• Utilize the Fluency platform to analyze and enhance performance across various channels, including Google Ads, Google Display Network (GDN), Meta, Instagram, Microsoft Ads, and YouTube.
• Develop a deep understanding of client objectives and key performance indicators (KPIs) to ensure aligned and effective campaign strategies.

Internal Role Duties: 

• Collaborate closely with Advertising Engineers and Account Executives to align digital strategies with client goals.
• Partner with the Client Services Manager and the internal Marketing team to develop, maintain, and optimize Fluency’s digital advertising efforts aimed at driving marketing qualified leads.
• Troubleshoot and resolve technical issues related to digital campaigns.
• Assist in creating and refining internal process documentation to improve efficiency and effectiveness.

Required Experience:

• 1-2 years of hands-on experience managing digital advertising campaigns, with a strong focus on Google Ads and Meta platforms.
• Google Ad Certification 
• Broad knowledge of digital advertising and marketing principles.
• Strong desire to learn and actively contribute to team success, coupled with a passion for digital marketing.

Fluency is headquartered in Vermont. This position is remote US based. If local, you have the option to go into the office.