Digital Advertising & Content Designer

As a Part-time Digital Advertising & Content Designer, you will create compelling static, video, and GIF ads for paid media campaigns. You will also design UGC-style content that blends seamlessly with native platform aesthetics, focusing on direct-response outcomes. Collaborating with the Paid Media Manager, you will ensure every piece of creative is aligned with campaign goals, resonates with target audiences, and drives performance (primarily on-site purchases).

Your Responsibilities

• Design high-quality static, video, and GIF creatives for Meta, Google Display, TikTok, Pinterest, and email campaigns.
• Develop UGC-style content designed to look authentic and platform-native, optimized for direct-response objectives.
• Ensure designs adhere to platform specifications and brand guidelines.
• Work closely with the Paid Media Manager to align creative with performance data and campaign strategies.
• Ideate and experiment with new creative approaches to improve key performance metrics.
• Stay current on platform-specific trends and design best practices.

Requirements

• 1–3 years of experience in graphic design, with a focus on digital advertising or content creation.
• Proven experience designing for direct-to-consumer (DTC) brands, with an understanding of performance-driven marketing.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and/or other design tools.
• Experience creating video and GIF content for platforms like TikTok, Pinterest, and Meta.
• Familiarity with UGC-style content creation and a strong sense of platform-native aesthetics.
• Direct-response marketing mindset with an ability to craft content that drives conversions.
• Freelance or agency experience is a plus.
• Strong portfolio showcasing direct-response creative across various platforms.

Zaelab, based in Westport, CT and Kyiv, Ukraine, is a digital advisory practice with a dedicated team of experienced and innovative consultants who expertly translate strategic vision to technical solutions in the ever-expanding world of B2B commerce.

Our commitment to evolving commerce beyond traditional linear development to a continuous delivery model enables our clients to gain insights, increase profitability and ensure seamless experiences for their customers, suppliers and partners.

We offer

• Flexible location options
• Professional growth and development opportunities
• Competitive compensation
• An atmosphere of mutual respect for every team member's unique skills and experiences
• The chance to work with some of the world's leading brands
• Complex, challenging projects using cutting-edge technologies across a variety of platforms and tools

Please check us out on Instagram or Facebook, and feel free to get in touch with questions or to apply for one of our current openings.