Digital Advertising Specialist

Company Overview

Asset Marketing Services, LLC (AMS) is a leading direct-to-consumer collector platform, currently focusing on high-end collectibles and bullion. Our company vision is to bring the obsession with beauty, scarcity and value to life for our customers. Our customer's passion fuels our purpose as a company.

Founded in 1984, AMS started as a client-service company for the telemarketing of collectible products for other companies. Over the years, the company has shifted its focus into developing its own customer base, accelerating its eCommerce capabilities and established a global footprint with our brands, GovMint, ModernCoinMart and LPM.

If you are interested in becoming part of an authentic, collaborative, and enthusiastic team within a company that prioritizes its employees' growth and development through training, team-building activities, and fostering employee engagement, we encourage you to apply and together we will shape a brighter future.

For more information about AMS, please visit our company website .

Position Overview

As the Digital Advertising Specialist for two major e-commerce brands, you must understand the ins and outs of operating digital campaigns to be able to manage Paid Advertising Vendors in their efforts to optimize performance and ROI. As the Digital Advertising Specialist, you'll assist with the hands-on management of all paid media campaigns throughout their full lifecycle including marketing launch, creative messaging strategy, performance optimizations, and post campaign analysis. Paid Media channels include but are not limited to Paid Search, Retargeting, and Paid Social.

Essential Functions, Duties & Accountabilities

Campaign Management

1. Manage external vendors to ensure performance and attention is given to Paid Advertising accounts; Maintain strong relationships with each vendor
2. Assist on creating and implementing effective desktop and mobile campaigns across a number of paid media platforms, including Google AdWords, Google Display Network, Bings Ads Manager, Facebook Ad Manager and other platforms.

1. Identify opportunities to test and optimize campaigns in order to instruct Paid Search vendors to improve performance, including audience targeting, keyword research and selection, ad group structuring, ad copy writing and landing page testing.
2. Execute on new ideas to launch new customer prospecting campaigns.
3. Assist in managing campaign budgets & provide guidance to Vendors to optimize ROI.

1. Work with the entire Digital Marketing and Product Development Teams to launch online campaigns to support major programs.
2. Organize and coordinate efforts internally and externally with digital marketing vendors and consultants.

1. Track daily, weekly & monthly KPIs to identify opportunities for improvement. Conduct reporting on a daily, weekly, and month basis and communicate back to team on performance.
2. Assist in determining effectiveness of paid efforts and identify strategy with necessary tactics and resources.
3. Gather competitive intelligence, including research on competitor keywords, ad copy and landing pages.

Experience and Skills

1. 1-2 years of experience with Google AdWords, analytics, Facebook Ads, Bing and/or other paid digital advertising products.
2. Demonstrated track record of running paid search accounts, paid social accounts, and retargeting efforts.
3. Strong understanding of business metrics, digital KPIs and how to turn data into action.

1. Strong organizational skills: phenomenal attention to detail, operates with urgency and discipline.

1. Team-first mentality and contributes positively to culture and environment.
2. Comfortable working in a fast-paced environment
3. Able to work independently as well as cross-functionally in a team-oriented environment.
4. Experience working with Paid Advertising Vendors a plus.

Specialized Knowledge, Skills and Abilities

1. Prefer to see certifications in Google Analytics, PPC, and other related digital marketing tools.
2. Strong understanding and use of Microsoft Excel
3. Data analysis and visualization experience is a plus.

Additional Functions, Duties & Accountabilities

1. Serve as a member of Digital Marketing Team and support others as necessary.
2. Maintain flexibility in work schedule to meet business needs.
3. Actively and positively contribute to the overall success of GovMint.com through regular contributions to the general management of the company. Participate and provide leadership in inter-departmental meetings, projects and informal activities. Support the company and other departments wherever and whenever your skills and experience would be beneficial.

Educational Requirements

1. 4-year degree in marketing, business, communications, or related field

Benefits:

AMS believes that investing in our employees is critical to having a successful company. We offer competitive compensation and benefit programs. Our Benefit programs include Medical, Dental, Vision, HSA & FSA Plans, Accidental & Critical Illness, Life Insurance, Disability, AD&D, 401(k) Employer Match, Quarterly Profit Distribution, Paid Holidays and 16 Paid days of Personal Time Off.

Closing:

AMS is an equal opportunity employer and is committed to hiring practices and a workplace environment that provides equal opportunities for all without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, marital status, pregnancy, or any other characteristics protected by federal and state law.

Asset Marketing Services, LLC participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. See E-Verify's official poster at