Digital Advertising Specialist - MakeMusic

We are musicians, athletes, coaches and teachers who truly believe in our mission to help people achieve their best. Our software platforms connect performers, instructors and creators enabling them to publish, teach and train using the principles of deliberate practice.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music. 

We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.

General Summary

As an experienced Digital Advertising Specialist, you will play a critical role in the success of our digital advertising initiatives across Alfred and MakeMusic brands. Your expertise in managing diverse digital advertising platforms, including Amazon storefront and advertising, will be pivotal in driving traffic, engaging users, and boosting conversions. You will bring a strategic mindset to the role, along with proficiency in SEO/ASO, PPC, and social advertising, complemented by your strong analytical skills and experience with Google Analytics (GA4).

You are a lifelong learner who embraces challenges as opportunities for growth. You value collaboration and actively contribute to the success of your team.

In this role, you will work closely with the Marketing Team and other departments, including Customer Success, Sales, and Product teams, under the guidance of the Digital Marketing Manager.

Core Functions

Advertising and Campaign Management

• Strategically plan and execute digital advertising campaigns across platforms, including PPC, display ads, social media, and Amazon.
• Tailor campaigns to SaaS and online publisher retail audiences, as well as key personas, with a focus on lead generation and conversion optimization.
• Manage ad budgets, ensuring optimal ROAS & ROI.

Reporting, Tracking & Metrics

• Develop and maintain key advertising KPIs, with performance summaries and detailed conversion tracking.
• Regularly assess campaign effectiveness, and provide strategic adjustments based on insights from Sigma reports and GA4 data.
• Utilize analytics to identify trends, optimize campaigns, and forecast performance.

Strategic Input and Collaboration

• Provide strategic insights to enhance advertising efforts, particularly for SaaS and online retail environments.
• Collaborate with the Marketing Team to integrate advertising strategies with content and email marketing initiatives.
• Contribute to the broader digital marketing strategy, reporting regularly to the Digital Marketing Manager.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

• 3-5 years of experience in digital advertising, work with Amazon ads is vital.
• Expert level understanding of Google Analytics (GA4) 
• Basic understanding of Sigma reports and Google Looker (Data) Studio.
• Proficiency in Google Suite and various digital advertising platforms.
• Experience with Meta and other major social media advertising platforms (e.g., YouTube, TikTok).
• Strong understanding of SEO/ASO best practices.
• Excellent communication, project management, and time management skills.

Degrees are not required and we value all forms of continued education including traditional four-year degrees, post-graduate degrees, associate degrees, bootcamps, online training, professional certifications, self-teaching, and more.

Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.

Benefits

Compensation

Peaksware/MakeMusic is committed to fair and equitable compensation practices. The salary range for this role is $58,477 - $97,461. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications.

This role is eligible for variable compensation including bonus.

Benefits and Perks

Health

• 100% company-paid Medical for employees with buy-up options
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Dependent Care Flexible Spending Account
• Paid Parental Leave
• Teladoc
• Employee Assistance Program (EAP)
• Additional coverage options such as accident and critical illness insurance and hospital indemnity

Disability and Life

• Company-paid Short Term Disability
• Company-paid Long Term Disability
• Company-paid Basic Life Insurance and AD&D
• Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child

Additional

• 401(K)
• 401(K) Matching
• Pet Insurance
• 9 paid holidays annually and unlimited Flexible Time Off (FTO)
• Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility
• Employee only access to on-site locker rooms and showers
• Employee only access to secure, indoor bike storage
• Access to our onsite Music Studio
• An assortment of “grab’n go” fruit and snacks as well as on tap cold brew, kombucha, and beer.
• Beautiful onsite cafe that includes indoor and outdoor seating and lounge areas.
• Access to e-bikes available exclusively to Peaksware employees
• Significant investment in resources for employee growth and development
• Corporate discounts on select gym memberships and top brand gear
• Flexible work schedule in a culture of trust

Please contact [email protected] if you require a reasonable accommodation to review our website or to apply online.

Work Environment

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures. Report all unsafe activities to your manager and/or Human Resources.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Travel

Willingness and ability to travel up to 5% of the time. Anticipated travel to include internal company events, meetings, and trainings as well as customer events, trade shows, and customer visits. 

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