Digital Analytics Analyst

Brand

Description

The Analyst will work closely with the Digital Analytics team in order to provide analytics support and recommendations on projects that drive innovation, improve customer experience and conversion. Additionally, projects will involve reviewing customer behavior throughout the purchase funnel and highlight potential areas of improvement. Analyst will work closely with the Manager of Digital Analytics as well as other leaders. This position will drive the development, packaging, and analysis of daily KPI reporting, provide insights and recommendations for improvements based on analysis and understanding of the business. The ideal candidate will have a passion for data storytelling, view the world through an analytical lens, be interested in a broad range of customer-centric data, be intellectually curious, learn and move quickly while prioritizing high-impact projects.

Roles and Responsibilities

• Creating and taking ownership of reports that help identify ecommerce KPIs that can be used to improve overall site conversion
• Review A/B test data and provide actionable recommendations that drive business strategy and decisions
• Creating and owning daily/weekly performance reports
• Leverage knowledge of marketing data, apply analytical methodologies, and communicating complex results
• Collaborate cross-functionally, within a multi-layered enterprise comprising of various analytics teams and tools

Requirements

Location - NY or Chicago (HR TBD)

• Advanced knowledge of analytics platforms, preferably excellent knowledge of Google Analytics and other GMP products
• Robust analytical and problem-solving skills, with the ability to collect, organize, analyze, and disseminate significant amounts of information with accuracy and attention to detail
• 2+ years of work experience as an analyst
• Proficient with data visualization and tools to present findings in concise and actionable manner
• Bachelor's degree or higher in business, mathematics, statistics, computer science or relevant field /or equivalent experience
• Knowledge of digital marketing (i.e. SEM, SEO, Display, Email, Website Experience, etc)
• Basic understanding of website page tagging and data collection
• A clear and concise communicator
• Experience with business intelligence tools (Data Studio, Tableau, Power BI) and data warehousing (BigQuery or Snowflake) is preferred
• Proficiency in SQL is a plus

About Us

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is a leading provider of gifts designed to help customers express, connect and celebrate. The Company's e-commerce business platform features an all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl's Cookies®, Harry David®, PersonalizationMall.com®, Shari's Berries®, FruitBouquets.com®, Moose Munch®, The Popcorn Factory®, Wolferman's Bakery®, Vital Choice®, Stock Yards® and Simply Chocolate®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates BloomNet®, an international floral and gift industry service provider offering a broad-range of products and services designed to help members grow their businesses profitably; Napco℠, a resource for floral gifts and seasonal decor; DesignPac Gifts, LLC, a manufacturer of gift baskets and towers; and Alice's Table®, a lifestyle business offering fully digital livestreaming floral, culinary and other experiences to guests across the country. 1-800-FLOWERS.COM, Inc. was recognized among the top 5 on the National Retail Federation's 2021 Hot 25 Retailers list, which ranks the nation's fastest-growing retail companies, and was named to the Fortune 1000 list in 2022. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS. For more information, visit 1800flowersinc.com or follow @1800FLOWERSInc on Twitter.