Digital Analytics Manager- REMOTE
Job Description
Work to turn vacation dreams into life-long memories by becoming a part of the Apple Leisure Group (ALG) team! We strive to be the first choice in vacation travel, enriching lives and uniting the world.
Grow your career as a Digital Analytics Manager within AMResorts, one of our 14 industry-leading brands that works with renowned All Inclusive Resorts Brands such as: Secrets, Dreams, Breathless, Zoetry, Alua, Sunscape and VividIn this role, you will be responsible for delivering data-driven insights related to guests shopping and engagement behavior on our digital platforms (web and mobile apps).
As a member of the Global AMR Direct & E-Commerce team, theDigital Analytics Manager has a deep understanding of clickstream data, strong quantitative problem-solving skills, and is capable of synthesizing data into actionable insights and recommendations for the business. S/He can present and influence leaders clearly articulating the "What", the "Why" and the "So What"which will result in better digital products and make shopping easier and inspiring for our guests.
A successful candidate will combine a strong knowledge of Digital Analytics (web and mobile app), reporting and optimization, considering financial implications of all initiatives. S/He has strong leadership skills and has an understanding of team interdependencies to affect change. AMResorts wants to create indelible experiences that celebrate every moment in the life of our guests; your work will be supporting this goal.
A successful Digital Analytics Manager will:
• Interpret digital metrics and data used to track, measure, and analyze online behaviors, understanding performance (including engagement, time on site, customer funnel analysis, transactions and revenue)
• Provide analytical insights , for different initiatives driving traffic to our digital platforms based on success performance metrics, and analyze those by channel mix
• Report on customer, property, digital marketing, and eCommerce insights and trends to senior leadership
• Support the Shopping Experiences / Digital Product teams with analytics to improve and optimize the platforms (web and mobile apps)
• Model consumer behavior to help the company make predictive decisions based on user characteristics and behaviors, in partnership with the audience segment experts
• Create standard reporting, dashboards, and metrics so that everybody is telling the same story with confidence, accuracy, and alignment
• Manage creation of automated dashboards and reporting on KPIS for Direct/E-Commerce (global) and Marketing
• Identify relevant data from various sources including Google Analytics (web session data), HubSpot or Cendyn (email campaign data) and the CRM (guest data) to create reports offering a full vision of internal initiatives
• Oversee enablement of site tracking and multi-touch attribution
• Partner with, guide, and educate team members for self-service data and analytics needs to create a data-savvy culture.
Requirements
• Bachelor's Degree in a related field with 3-5 years of experience in analytics (digital, marketing)
• Understanding of web analytics and tracking methodologies particularly within the direct-to-consumer eCommerce space (tag management & pixel tracking, hit-level data analysis, customer behavior analysis, etc.). Experience working with Google Analytics or Adobe Analytics
• Experience with BI tools such as Power BI, Tableau or QlikView
• Familiar with multi-site eCommerce architecture, design and analytics across multiple digital channels
• Proficient in Excel with an ability to integrate disparate data sets into clear, concise reporting and visual representation
• Demonstrated willingness to learn new tools and ability to identify trends and anomalies in large data sets
• Familiarity with R or Python for data analysis with JavaScript for tracking and analytics is a plus
• Experience deploying analytical solutions for digital platforms
• Experience working in an entrepreneurial setting
About Apple Leisure Group
As North America's only vertically-integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising:
To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.com.
About AMResorts
AMResorts is North America's fastest growing luxury leisure resort company. Founded in 2001, AMResorts has reached a decade of unparalleled success providing sales, marketing and brand management services by offering to the luxury leisure market high quality Endless Privileges, Unlimited-Luxury and Unlimited-Fun vacations, where everything is included.
Our Values
At ALG, we call our employees Team Members, because we are more than just employees. We are united as a team, working toward a common mission and vision. Together, we are committed to live the core values by which we operate:
We Care • We Are Authentic • We Inspire Action • We Do It Together • We Own our Results
We Are Hungry For More • We do Everything With Passion
Benefits at a Glance
We offer competitive salaries and a comprehensive benefit package to our U.S. based employees:
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.
Grow your career as a Digital Analytics Manager within AMResorts, one of our 14 industry-leading brands that works with renowned All Inclusive Resorts Brands such as: Secrets, Dreams, Breathless, Zoetry, Alua, Sunscape and VividIn this role, you will be responsible for delivering data-driven insights related to guests shopping and engagement behavior on our digital platforms (web and mobile apps).
As a member of the Global AMR Direct & E-Commerce team, theDigital Analytics Manager has a deep understanding of clickstream data, strong quantitative problem-solving skills, and is capable of synthesizing data into actionable insights and recommendations for the business. S/He can present and influence leaders clearly articulating the "What", the "Why" and the "So What"which will result in better digital products and make shopping easier and inspiring for our guests.
A successful candidate will combine a strong knowledge of Digital Analytics (web and mobile app), reporting and optimization, considering financial implications of all initiatives. S/He has strong leadership skills and has an understanding of team interdependencies to affect change. AMResorts wants to create indelible experiences that celebrate every moment in the life of our guests; your work will be supporting this goal.
A successful Digital Analytics Manager will:
• Interpret digital metrics and data used to track, measure, and analyze online behaviors, understanding performance (including engagement, time on site, customer funnel analysis, transactions and revenue)
• Provide analytical insights , for different initiatives driving traffic to our digital platforms based on success performance metrics, and analyze those by channel mix
• Report on customer, property, digital marketing, and eCommerce insights and trends to senior leadership
• Support the Shopping Experiences / Digital Product teams with analytics to improve and optimize the platforms (web and mobile apps)
• Model consumer behavior to help the company make predictive decisions based on user characteristics and behaviors, in partnership with the audience segment experts
• Create standard reporting, dashboards, and metrics so that everybody is telling the same story with confidence, accuracy, and alignment
• Manage creation of automated dashboards and reporting on KPIS for Direct/E-Commerce (global) and Marketing
• Identify relevant data from various sources including Google Analytics (web session data), HubSpot or Cendyn (email campaign data) and the CRM (guest data) to create reports offering a full vision of internal initiatives
• Oversee enablement of site tracking and multi-touch attribution
• Partner with, guide, and educate team members for self-service data and analytics needs to create a data-savvy culture.
Requirements
• Bachelor's Degree in a related field with 3-5 years of experience in analytics (digital, marketing)
• Understanding of web analytics and tracking methodologies particularly within the direct-to-consumer eCommerce space (tag management & pixel tracking, hit-level data analysis, customer behavior analysis, etc.). Experience working with Google Analytics or Adobe Analytics
• Experience with BI tools such as Power BI, Tableau or QlikView
• Familiar with multi-site eCommerce architecture, design and analytics across multiple digital channels
• Proficient in Excel with an ability to integrate disparate data sets into clear, concise reporting and visual representation
• Demonstrated willingness to learn new tools and ability to identify trends and anomalies in large data sets
• Familiarity with R or Python for data analysis with JavaScript for tracking and analytics is a plus
• Experience deploying analytical solutions for digital platforms
• Experience working in an entrepreneurial setting
About Apple Leisure Group
As North America's only vertically-integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising:
- Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands
- Resort Brand Management: management of 5-star and 4-star luxury resorts through AMResorts® award-winning brand portfolio
- Destination Management Services: Best-in-class destination management services provided by Amstar® DMC and Worldstar®
- Loyalty Program: Exclusive loyalty program Unlimited Vacation Club®
- Technology Solutions: Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers.
To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.com.
About AMResorts
AMResorts is North America's fastest growing luxury leisure resort company. Founded in 2001, AMResorts has reached a decade of unparalleled success providing sales, marketing and brand management services by offering to the luxury leisure market high quality Endless Privileges, Unlimited-Luxury and Unlimited-Fun vacations, where everything is included.
Our Values
At ALG, we call our employees Team Members, because we are more than just employees. We are united as a team, working toward a common mission and vision. Together, we are committed to live the core values by which we operate:
We Care • We Are Authentic • We Inspire Action • We Do It Together • We Own our Results
We Are Hungry For More • We do Everything With Passion
Benefits at a Glance
We offer competitive salaries and a comprehensive benefit package to our U.S. based employees:
- Medical, Dental and Vision Insurance
- Basic Life Insurance
- Short & Long Term Disability
- Paid Parental Leave
- Corporate Wellness Program
- Travel Discounts & Deals
- Paid Time Off & Holidays
- 401(k) Plan with Company Match
- Tuition Reimbursement
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.
Date Posted
08/12/2022
Views
5
Positive
Subjectivity Score: 0.8
Similar Jobs
Strategic Major Account Manager, Spectrum Business - Spectrum
Views in the last 30 days - 0
View Details