Digital Analytics Specialist (Boise, ID)

The J.R. Simplot Company is a diverse, privately held organization, with roots firmly planted in agriculture and agriculture-related businesses. The J.R. Simplot Company is a true farm-to-table company with operations that touch every aspect of agriculture, including seed production, farming and ranching, plant sciences, fertilizer manufacturing, food processing, commercial product development, and distribution.

Summary

The Simplot Company is looking for a Digital Analytics Specialist to join our digital division at our headquarters in Boise, Idaho. This position will play a significant role in data analysis of our proprietary and Saas websites to provide actionable data, information and analysis of our digital footprint, helping us to grow and succeed in our digital world.

As our ideal candidate, you should be an expert in all things Google Analytics. This includes good understanding of the Google Marketing Platform, GA4/360, Tag Manager and Google Data Studio. This role requires a deep knowledge and understanding of all aspects of digital analytics, particularly with regard to site tagging, data layer implementation, reporting and optimization.

In this role, you will need to analyze, digest, synthesize, extrapolate, and present recommendations for changes or adjustments to the digital experience. You will need to find correlations and causation between the data and its impact on the customer experience. You will be the go-to person for everything web analytics.

You will support the Global Solution Owner 's digital roadmaps, including planning and execution of proposed changes, as well as working closely with our digital experience and delivery teams.

Key Responsibilities

• Configure, implement, and administer Google Analytics including Google Analytics 4 (GA4)/GA360, Tag Manager and Data Studio.
• Promote and produce analytics reports and visual dashboards to present to leadership and business stakeholders highlighting key areas of interest and value.
• Partner with internal teams and business units to develop and execute analytic strategies that align with their business goals and objectives.
• Understand and incorporate A/B and multivariate testing and how to apply it to design/UX principles.

Typical Education

• Bachelor's Degree (B.A. or B.S.) from 4 year college or university

Relevant Experience

• 3-5 years' experience in using Google Analytics, Google Tag Manager and advanced analytics reporting (Required).

• Strong technical acumen and excellent communication and presentation skills (Required).

• Dashboard development experience with tools such as Google Data Studio or similar presentation UI (Required).

• Experimentation or A/B testing experience and exposure to tools such as Google Optimize is a plus.

• Expert knowledge of digital content management systems such as Sitecore is a plus.

Required Certifications

• Google Analytics Certification - A Plus (not required)

Job Requisition ID: 11546

Travel Required: None

Location(s): Simplot Headquarters - Boise

Country: United States

**The J.R. Simplot Company is proud to be an Equal Opportunity Employer and will consider all qualified applicants for employment without regard to race, color, religion, national origin, ancestry, age, sex, gender, gender identity, gender expression, genetic information, physical or mental disability, medical condition, sexual orientation, military or veteran status, marital status, or any other protected status.**

If you require technical assistance, please email us at [email protected].