Digital and Search Analyst - Walmart

Job Description:

Digital and Search Analyst - Walmart

Bentonville, Arkansas

The Walmart Digital and Search Analyst will help deliver our Walmart Search Strategy (identify search trends and return on spend opportunities, integrate category search insights, and execute search campaigns in search platform such as PacVue) and support Digital Activation

This role will interact with sales customer managers, activation teams, and internal category insight teams

This role requires analytical acumen, ability to learn on the fly, passion to take initiative, and ability communicate across internal and external stakeholders around search strategy and processes.

What are we looking for?

• Minimum of a BA/BS in a business-related field with business experience in CPG industries, working with retailers in Sales/Account Management, Category Management, Analytics, Marketing or other similar function.
• Strong functional and technical, category, shopper, business acumen, and planning and process management skills
• The role will require limited to no travel.

What would be your key responsibilities?

Data Analysis and Execution:

• Manage paid search budgets and execute on bid and brand strategies, initiating campaign or item level changes
• Map out and build item level campaigns in search platform (ex- PacVue)
• Analyze media and search campaign metrics, search volume, keyword trends and opportunities, and competitive analysis
• Translate search investments into sales lift results, share of shelf/voice, and page rank improvements to inform both paid and organic search recommendations
• Optimize search spend and content focuses across against bids, ROI improvement, share of shelf improvement, etc. Support media campaign analysis and optimization recommendations

Reporting and Dashboard Integration:

• Generate insights and summarize weekly performance
• Create recommendations and inputs to overall search strategy as well as media campaigns
• Collaborate with product manager to integrate learnings with broader team dashboard

Collaboration and Support:

• Work with customer managers on strategy, size of prize and lift opportunities, and delivering on buyer needs
• Work with internal stakeholders to manage consistency, communication of search plans, and collaboration on search tactics
• Communicate with support agency on glidepath and search capabilities
• Ability to influence external and internal stakeholders on test and learns and new capabilities and search strategies
• Partner with data scientists to deliver model creation and ROI/spend analysis
• Be a team player, identifying ways to win and collaborating on objectives and vision to accelerate digital with Search

What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we are striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.