Digital Campaign Coordinator

American Public Media · Minneapolis–Saint Paul, MN

Company

American Public Media

Location

Minneapolis–Saint Paul, MN

Type

Full Time

Job Description

Your Role:

As the Digital Campaign Coordinator, you are responsible for supporting the implementation of on-demand, digital display, video and online streaming advertising campaigns, including but not limited to campaign implementation and reporting, inventory management, working with content producers and tech teams to determine ad break structure, placement and analysis of campaign results. The primary focus is on making sure all podcasting, display, video, and streaming advertising operations run smoothly in support of revenue goals. This position will work closely with the traffic/production teams to ensure the efficient operation of all digital ad serving platforms and implementation of client ad campaigns. Your role is also responsible for some creation, modification or troubleshooting of client display graphics when necessary.

Expected Compensation Range: $49,000 - $51,000/yr. Exact salary determined by experience and education related to the role, organizational compensation structure and internal equity.

Application Deadline: Open until filled

Job Location: St. Paul, MN or Remote, USA

Position Responsibilities:

  • Report weekly inventory for enterprise digital assets - including podcasts, livestreams, newsletters and display - by using platform dashboards and sell through information from existing insertion orders
  • Forecast and manage available inventory for individual campaigns by using platform dashboards and given targeting parameters
  • Monitor performance of campaigns against goals
  • Provide weekly campaign delivery updates as required by APMG clients
  • Produce monthly campaign delivery reports - including delivery numbers and key insights - to account executives on a timely basis and interpret results
  • Update monthly sales reports by using shared dashboard and data from order management software
  • Support the management of sales campaigns to insure all IOs/digital orders are executed accurately and in a timely manner
  • Drive continuous improvement by identifying areas needing improvement and carry out best practices; implement, improve and maintain best operational procedures in collaboration with the on-demand team
  • Stay abreast of changes to ad offerings and new developments related to ad serving technologies and on-demand metrics and effectively communicate the impacts and options related to these items to relevant stakeholders and leadership
  • Actively work with various internal departments as required to coordinate production of spots for on-demand advertising campaigns and other placements on brand-owned digital properties
  • Implement and manage the delivery of on-demand audio advertising in AdsWizz
  • Support Ad Ops in working collaboratively with sales team to recommend campaign modifications as required to optimize campaign performance
  • Assist with trafficking, QA and troubleshooting guidance on all campaigns as needed
  • Additional duties as assigned

Required Education and Experience:

  • Bachelor's degree or equivalent work experience.
  • Minimum of one (1) year experience in digital traffic/order management from advertiser or publisher perspective

Required Skills, Knowledge and Abilities:

  • Experience with one or more ad serving and order management systems
  • Experience interacting directly with advertising clients and sales teams
  • Solid understanding of digital campaign metrics
  • Familiarity with online advertising principles, IAB standards, and ad serving technologies
  • Understanding of digital programmatic advertising, including familiarity with DSPs and their restrictions, capabilities and limitations
  • Excellent verbal and written communication skills
  • Must be a problem-solver and team player
  • Strong organizational skills
  • Driven to stay current with changes in the on-demand audio and digital advertising industry
  • Demonstrated time management skills
  • Ability to quickly learn and master new systems
  • Strong analytical problem solving skills

Preferred Skills and Experience:

  • Familiarity with digital audio, including podcasting and live streaming
  • Proficiency in Microsoft Word, Powerpoint and Excel
  • Experience with Adobe Photoshop and Illustrator
  • Experience with the following ad serving systems: AdsWizz, Google Ad Manager, Megaphone etc.
  • Experience working within a sales environment
  • Familiarity with Salesforce

Reporting To This Position: None

Physical Demands and Working Conditions:

  • Must be able to perform the essential duties of the position with or without reasonable accommodation
  • Ability to manage some work outside of standard office hours as needed.
  • Physical Demands:
    • Required to move about in an office environment and sit for extended periods of time
    • Required to move about in the community
    • Frequent use of hands for data entry/keystrokes and simple grasping
  • Working Conditions:
    • Moderate noise level
    • May need to be called in to work as news warrants.

APMG offers a comprehensive benefits package including Medical plans with HSA and FSA options, Dental, Vision, Life and AD&D, Short-Term and Long-Term Disability, Paid Parental Leave and Paid Caregiver Leave after 1 year, Vacation (3 wks/per year, pro-rated, based on hours worked), Sick time (12 days, pro-rated, based on hours worked), Holiday Pay (10 holidays + 2 floating holidays each year), Volunteer Time (8 hours per year), Long-Term Care and Critical Illness insurance options, Employee Assistance Program, 403(b) Retirement Plan, and more.

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

We are committed to hiring a breadth of diverse professionals and encourage members of diverse groups to apply.

Date Posted

03/08/2024

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