Digital Campaign Manager

ASHA requires all new employees to present proof they are fully vaccinated against COVID-19 when they start work. Currently, "fully vaccinated" is defined as someone that has received both doses of the Pfizer/Moderna COVID-19 vaccines or one dose of the Johnson & Johnson COVID-19 vaccine 14 days or more before they begin work. Individuals with a disability or a religious reason preventing them from taking the vaccine may request an accommodation.

A. General Description:

The Digital Campaign Manager is responsible for the daily management and production of assigned email campaigns and enewsletters.They have a thorough understanding of email campaign best practices, development, and production techniques. The ideal candidate is highly collaborative, exhibits a high attention to detail, and is able to effectively manage multiple priorities and deadlines simultaneously.

B. Responsibilities:

1. Use copy provided by staff to stage, test, and send assigned email campaigns and enewsletters using existing templates and hand-coding HTML/CSS when necessary, according to style guidelines.
2. Review assigned email campaigns and enewsletters prior to broadcast to maintain quality control by ensuring content and format are appropriate and within ASHA guidelines.
3. Collaborate on the management and ongoing use of the ASHA email communications calendar as a scheduling and tracking tool for the organization and look for ways to improve its effectiveness.
4. Implement and monitor assigned automated email campaigns to enhance overall productivity.
5. Pull reports from multiple sources to analyze the effectiveness of ASHA email campaigns and enewsletters help staff make use of tracking data and testing.
6. Work with the Digital Art Director to edit existing templates as needed for new business needs.
7. Perform list pulls from ASHA's data warehouse or coordinate with Data Analysis Team to do the same.
8. Support efforts to maintain deliverability, email list hygiene (e.g., managing preferences, bounces, and bad addresses), and enewsletter subscription management.
9. Support the use of emerging digital channels (e.g., paid search, paid social, and text messaging) for promotion of ASHA's products, services, and content.
10. Keep up to date on the latest technologies and practices in email marketing.

C. Contacts:

To accomplish responsibilities listed above, the incumbent has contact with:

1. National Office staff at all levels
2. Outside vendors & consultants

D. Freedom to Act:

Incumbent will receive both specific and broad goals from coach. In the implementation of those goals, considerable latitude will be given.

E. Qualifications - Education, Experience, Knowledge, Skills:

Knowledge and skills typically acquired through:

• B.A. / B.S.
• Relevant professional experience in email marketing and digital communications.
• Continuing education or coursework in email marketing and digital communications.

Scope and depth of technical skills/knowledge:

• 1-3 years in the field of digital marketing and communications
• Experience using Salesforce Marketing Cloud or similar email marketing software for email creation, list management, A/B testing, dynamic messaging, and response tracking
• Demonstrated expertise in email development and design using HTML tools and CSS
• Knowledge of foundational statistical concepts
• Proficiency using Microsoft Excel for compiling and analyzing data, as well as list comparison
• Experience with Windows operating system, Microsoft Office applications

Scope and depth of nontechnical skills/knowledge:

• Ability to work independently and anticipate next steps
• Strong organizational skills
• Detail-oriented, ability to multi-task, ability to work under pressure
• Strong written and verbal communication skills

F. National Office EEO Policy:

It is the policy of the American Speech-Language-Hearing Association to provide equal opportunity to all employees without regard for race, sex, national origin, religion, marital status, disability, veteran's status, age, sexual orientation or LGBT status, genetic information, citizenship, or any other factor protected by applicable federal, state, or local laws and ASHA's Bylaws. This policy applies to recruiting, hiring, transfer, promotion, compensation and benefits, upward mobility, training and development, access to facilities, termination, and other personnel actions. Under the direction of the Chief Executive Officer, with a firm commitment from coaches at all levels within the organizational structure of the National Office, affirmative action will be taken to ensure the full utilization of members of racial/ethnic minority groups, women, persons with disabilities, and Vietnam and disabled veterans within our workforce.

G. Disclaimer:

"This description is intended to provide an overview of the responsibilities and duties of the position. It is not all inclusive. The incumbent in the position will be expected to perform other duties as required. The responsibilities may change over time. This description is provided for informational purposes only and does not form the basis of a contract."