Digital Campaign Specialist

Job Description

Digital Campaign Specialist

Do you thrive in helping your team win? Are you a tech junkie? Join ourAd Operationsteam and work with accounts, owning and handling full execution of campaign plans and reporting on the success of campaign strategies.

Position may be based in any of our three markets- Mobile, Birmingham or Huntsville.

What you will do:

• Own and efficiently handle full execution of digital campaigns for dedicated products.
• Provide full, hands-on campaign execution in collaboration with sales, creative and marketing colleagues
• Monitor campaign delivery and pacing by proactively ensuring campaigns are complete, on track for delivery and performed to set standards and benchmarks.
• Assist (upon request from sales) to participate in potential client calls requiring more technical and strategic insight to help progress a revenue deal or maintain 85% retention levels.
• Provide post-sale campaign executions, with support of sales strategy as needed.
• Build and provide monthly performanceinsights based on data trend analysisinto Performance Reporting Dashboards, with clear data showing accurate reporting metrics.

For this position you should have:

• Bachelor's Degree or equivalent education and experience
• Passion for digital advertising and sales
• Minimum one year experience in campaign process management, handling standard digital campaigns
• Demonstrated understanding of ad operations processes
• Demonstrated ability to learn digital solution strategy, dedicated platform execution and optimization techniques in one of the following categories:
  - Search Social
  - Display/Video/Content
  - SEO
• Strong team collaboration experience
• Assertive, goal-oriented and self-motivated
• Ability to work on multiple projects and work under deadlines with outstanding organization skills
• Ability to proactively troubleshoot and find creative solutions
• Experience with salesforce.com preferred
• Google Analytics, Google AdWords certifications preferred

We are looking for exceptional people. If inspiring the extraordinary describes your skillset, let's talk.

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, flexible spending accounts, fertility assistance, a substantial 401k plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Alabama Media Group (AMG) is one of the country's most innovative local media companies. In 2021, it won the Pulitzer Prize for national reporting and was a finalist for commentary, won six regional Emmys for documentary work, and earned a Webby Award for short-form comedy.

AMG includes AL.com, the state's largest news brand; a digital marketing operation serving clients in 13 states; Red Clay Media, a network of social media brands; Alabama's three most prominent newspapers: The Birmingham News, Huntsville Times and Mobile's Press-Register; the Mississippi Press Register; and Reckon, a news brand for diverse, younger Southerners.

Alabama Media Group is part of Advance Local, one of the largest media groups in the United States, which operates the leading news and information companies in more than 24 cities, reaching 50+ million people a month www.advancelocal.com.

Advance Local Media is committed to creating a diverse environment and is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status or any other category protected under federal, state or local law.