Digital Campaign Specialist

Digital Campaign Coordinator

This position is agency, network, and internal client-facing ensuring the on-time execution of digital campaigns including Q/A of order details, creative testing, and troubleshooting, precise campaign delivery and bill accordingly.

The Campaign Coordinator should possess strong analytic, superior organizational, communication and multi-tasking skills. Qualified individuals should be knowledgeable in Excel, PowerPoint, Word and Outlook. Time management and excellent prioritization skills a must; a resourceful self-starter with the ability to work independently and make decisions; outstanding verbal and written communication skills. Adapts easily to changing situations and demonstrates flexibility in managing priorities. Strong understanding of digital advertising operations is a must. Basic knowledge of ad tag construction is a plus. Knowledge of ad tag construction is a must.

Responsibilities:

• Provide quality assurance for digital campaigns including validating rates, targeting, placements, creative, etc on all orders into the ad serving platform (DoubleClick for Publishers/DSM/DFP)
• Ensure proper functionality of Rich Media and 3rd Party creative by testing in the ad server environment
• Ensure all ad orders adhere to creative, technical and legal specifications
• Troubleshoot HTML or JavaScript code within ads and other ad serving issues
• Coordinate with corporate ad operations team to create/add new products, targeting, and additional ad serving capabilities in Ad Book/DFP
• Monitor delivery and optimize campaigns in-flight at all levels - across partners, placements, products and creative - to deliver optimal performance.
• Support ad sales while being mindful of the viewer experience and advertising guidelines
• Responsible for reporting ad performance metrics
• Work closely with Sales Teams to implement & execute online marketing plans
• Daily/weekly reporting of campaign pacing, campaigns pending creative and overall site performance indicators as assigned.

Education/Experience Requirements:

• Bachelor's degree
• Previous digital media planning/buying experience
• Ad Operation and Digital trafficking experience
• Experience with DSPs and SSPs is a HUGE plus

About Hearst

Hearst Newspapers operates in 22 markets across the U.S., serving communities with leading journalism, and marketing solutions for local and regional businesses. Our more than 2,500 employees publish 24 daily newspapers and 52 weekly publications-including the Houston Chronicle, San Francisco Chronicle, and Times Union (Albany, New York)-their digital platforms, and several top digital-only news and entertainment businesses, such as King Features Syndicate.

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