Digital Campaigns Manager/Senior Manager

Reporting to the Digital Campaigns Director, the Email and SMS Manager is responsible for pitching, drafting, and implementing content (primarily email, sms and landing page copy) for list-focused communications. A successful candidate will be able to prioritize and juggle multiple tasks, especially during rapid response times when goals may shift, and keep calm in a fast-paced environment.

This role is part of the larger team that oversees how we communicate with our movement, drive people to take action, and help build a more just democracy.

The successful candidate should have at least 4 years of online content creation and strategy experience for a political/advocacy nonprofit or campaign with a particular focus on email and SMS. That said: If you believe you can fulfill the job responsibilities, are a good match, and are excited by the position, but do not meet all of the qualifications listed below please still apply and emphasize any transferable skills in your cover letter. Salary range if hired as a manager: $66,650-$93,000. Salary range if hired as a senior manager: $77,900-$108,150.

We are looking to hire for this position as soon as possible!

Responsibilities

• Copywriting & Implementation (60%)
• Draft compelling email, SMS, and landing page content that educates supporters about issues and priorities, and motivates them to take further action;
• Stage content in our email (ActionKit) and SMS (Mobile Commons) CRMs;
• Facilitate the quality assurance process;
• Serves as the Email and SMS lead in rapid response moments (including weekends and after-hours), drafting and staging content in collaboration with senior staff;
• Set up calls to action and mConnects and create opt-in pathways for our SMS program as needed;
• Draft and set up campaign pages to drive calls and emails to Congress;
• The candidate should expect to draft 2-3 full-list, longform emails and 1-2 targeted or full-list SMS per week.
• The Manager is the main owner of our weekly newsletter which is sent on Monday evenings and should expect it to be a major part of their weekly workload.




• Digital Strategy (30%)
• Collaborate with colleagues to develop a monthly email and SMS calendar that balances activism, mobilization, fundraising and organizing priorities;
• Coordinate across the policy, political, and organizing teams to identify opportunities for list-focused digital campaigns
• Propose goals, tactics, and timelines on short- and mid-term campaign plans, including recommended strategies on email and SMS;
• Compile and monitor key email and SMS metrics, including engagement rates, to assist the communications team in improving Indivisible’s digital campaigns;




• Team Development and Supervision (10%)
• Support the long-term development of the department by providing broad recommendations on trainings, knowledge sharing, skills development, teambuilding and other opportunities.
• Provide ad-hoc coaching to new and junior staff, and help train them on our digital platforms and tools as part of their onboarding process.

Requirements

• Able to draft persuasive mobilization and fundraising content quickly and effectively with little guidance;
• Experience building messages in email CRM platforms like ActionKit, BSD or NGP and SMS platforms like Mobile Commons;
• Understanding of email results and best practices and comfort with statistical evaluation of results;
• Good attention to detail and solid proofreading skills;
• Commitment to learning and personal growth, and to putting principles of Diversity, Equity and Inclusion into action in the workplace;
• Comfort with quickly changing priorities: our work is responsive to the news environment and plans often shift on short notice.
• The successful candidate should have 4 or more years of online content creation and strategy experience for a nonprofit or campaign with a particular focus on email and SMS.

Desirable Qualifications

• Experience working on and fluency discussing democracy issues, racial justice and economic justice, and/or understanding of federal policies around these issues;
• Thorough knowledge of the electoral and legislative processes, procedures, and organization of the House and Senate;
• Email deliverability knowledge or expertise;
• Some graphic design experience;
• Experiencing managing and mentoring junior level staff;