Digital Channel Manager
Job Description
Digital Channel Manager
We have an exciting opportunity for a Digital Channel Manager to join our Thermo King Americas Business Unit. You will be responsible for building a new channel that will be transformational for the industry. This role will have ownership for share growth, margin expansion, and cash generation for parts and accessories sold through our eCommerce channel. The Digital Channel Manager is responsible for the strategic and ongoing operations for the platform. Your key responsibilities will include partnering with internal and external stakeholders (including IT, Engineering, Product Management, Marketing, and the Field) to deliver best-in-class digital experiences for our customers.
Key Responsibilities
eCommerce Strategy
- Ownership of the digital commerce channel strategy to increase market share and exponentially grow revenue
eCommerce Platform Lifecycle Management
- Serves as business lead for multi-phased enhancements to the eCommerce platform
- Leads the evaluation and implementation of a multiyear roadmap to evolve the platform capability to drive sales growth
- Leads change management process w/ all business partners as eCommerce platform expands
Customer Insights
- Develop market insights for ongoing understanding of customer needs of the platform, making key recommendations and developing business cases for ongoing investment
- Define and create platform performance tracking
- Collaborate with customers, dealers, and internal teams to perform discovery of new capabilities, assess business opportunity, and monitor the realized values of enhancements on an ongoing basis
- Based on data analysis, execute opportunities to increase user traffic & engagement
eCommerce Website Management
- Manages the day-to-day operations of the eCommerce site supporting systems to ensure customer expectations are met
- Continually improves user experience and functionality of the site to optimize customer experience and drive conversion rates
- Leads all documentation and implementation of technical improvements in partnership with IT
- Leads all new projects through the agile project management process
- Partners closely with internal and external commercial teams to create end to end value optimization for end users
- Create ongoing UX and content improvements to the sites to maximize adoption
- Create short- and long-term roadmaps within an agile framework
Key Competencies
- Builds Collaborative Relationships - can establish and maintain effective relationships with a wide variety of stakeholders, across business units, with key cross-functional partners, and with customers. Seeks to understand and anticipate the needs of others, practicing attentive and active listening
- Analytics - comfortable with analyzing, interpreting, and organizing data, as well as turning data into story
- Business Acumen -understands how business functions, is aware of how strategies and tactics work in the marketplace
- Drive for Results - willing to roll up sleeves to get things done
- Comfort with Ambiguity/Complexity - can shift gears comfortably, can handle risk, uncertainty, and change in direction
Qualifications
- Bachelor's degree in Business, Marketing, or other technical related degree
- Master's degree preferred but not required.
- A minimum of 5 years in a digital commerce role or other relevant experience
- Must have a strong technical aptitude and the ability to work across different functions, regions, and stakeholders
- Be able to perform effectively as a team member and be able to work independently in the pursuit of company objectives
- Expert analytical and communication skills
- Strong financial acumen required
- Experience in content management systems, PIMs, and web technology
- Excellent organization skills and flexibility to handle a variety of time sensitive tasks and projects
- Demonstrated ability to provide effective support on a broad range of activities requiring attention to detail
- Ability to travel up to 10%
- Knowledge of the transport refrigeration business, trucking industry and technical knowledge preferred
We offer competitive compensation and comprehensive benefits and programs. We are an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status.
Date Posted
10/14/2022
Views
5
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