Digital Channel Manager

Why Work at Banner?

For over 50 years, Banner Engineering has been at the forefront of some of the biggest industry trends, such as the Industrial Internet of Things (IIoT), and our photoelectric, ultrasonic, and vision sensors, LED lights and indicators, monitoring solutions, and other safety products are used by Fortune 500 companies and industry leaders worldwide. Banner is a rapidly growing company that offers many personal development opportunities, an excellent benefits package, and a collaborative team of employees who are passionate about what they do.

Position Summary

The Digital Channel Manager is responsible for the management and development of key digital channel partners, engagement with their regional sales offices, optimization of digital representation of the Banner brand in digital content and on partner websites, the promotion of new products and solutions, and the development and support of strategic marketing initiatives. This role is instrumental to accelerating Banner's growth with digital channel partners.

This position reports to Director of Channel Development.

According to the FLSA (Fair Labor Standards Act), this position is classified as:

• Exempt, based on the Professional Exemption

What You'll Be Doing

• Defining strategy for digital channel coverage
• Developing and executing strategic distribution plans including:
  • Identifying key initiatives to achieve profitable sales growth
  • Developing mutual growth plans in pursuit of collaborative sales initiatives
  • Co-op marketing planning
  • Developing, aligning, and reviewing key performance indicators
  • Preparing and running quarterly business reviews
  • Creating and assuring the execution of training plans
  • Driving POS (point of sale) distribution performance
  • Responsible for new product introduction via digital partners
• Working closely with Strategic, Sales Reps, and Regional Sales Accounts Managers:
  • Acting as the primary contact for assigned distributors
  • Ensuring coverage alignment and engagement
  • Managing distribution support of new projects
  • New product introductions and channel preparation for new launches.
  • Training and support for customer events.
  • Providing insights on distribution inventory position to support current and new customers
  • Executing distribution sampling and product demo investments
• Executing distribution programs and supporting process
• Leveraging SFDC processes and tools to properly communicate efforts to the key stakeholders in the organization
• Monitoring Special Pricing to assure a cohesive pricing strategy is maintained and no misuse of these agreements.
• Coordinating the involvement of company resources, including support, service and management, to meet partner performance objectives and expectations
• Resolving territory conflicts and facilitating support for technical product/service issues
• Working internally and externally to ensure distribution compliance with agreements and policies
• Remaining current on product trends, both within the organization and among competitors
• Other duties as assigned

What You Bring to the Table

To perform this job successfully, you must be able to perform each essential duty satisfactorily, and regular attendance is required. The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job. Reasonable accommodations may be made to support individuals with disabilities.

Required

• Bachelor's degree in Engineering, Business, or related field
• 5 or more years of experience in a similar sales role
• Ability to travel to customer locations within the territory up to 50% of the time, including various modes of transportation (car, train, plane, etc.)
• Ability to adapt methods to solve problems
• Proficient in using the Microsoft Office Suite including Excel, PowerPoint, and Word

Preferred

• Prior experience working with digital distributors
• Understanding of digital marketing and how to effectively establish an online presence
• Familiarity with the industrial automation space
• Ability to analyze data and use it to make actionable decisions

Supervisory Responsibilities

None

What to Expect at Work

• Physical Demands

The physical demands described here must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to support individuals with disabilities.

• Sit for up to 8 hours per day
• Exposed to a computer screen for up to 8 hours per day
• Utilize a computer mouse, keyboard, computer, and other standard office equipment
• Required to talk or hear frequently

• Working Environment

The work environment characteristics described here are representative of those you may encounter while performing the essential functions of this job.

• Corporate office environment - indoor and climate-controlled

Pay and Benefits

Banner Engineering is committed to offering competitive pay and benefits, including, but not limited to:

• 401(k) with match
• Student Loan 401(k)
• Medical, Dental, and Vision Insurance Plans
• HSA
• Flexible work hours
• Life Insurance
• Paid Parental Leave
• Pet Insurance
• Paid Time Off (PTO)

This job description reflects management's assignment of key responsibilities; it does not prescribe or restrict the tasks that may be assigned.