Digital Communication Lead

Company Description

Eataly is the world’s largest artisanal Italian food and beverage marketplace! Eataly is not a chain; each Eataly is different, with its own character and own theme – but all with the same aim... for our guests to:

• EAT authentic Italian food at our restaurants, cafés and to-go counters
• SHOP a selection of high-quality Italian, local and homemade products
• LEARN through our classes and our team’s product knowledge

Job Description

The Digital Communication Lead plays a pivotal role in shaping and executing the social media and digital communication strategy for the company, focusing on enhancing brand presence and engagement across digital platforms. Reports to the Director of Media.

Responsibilities:

• Collaborate closely with creative teams to craft exceptional social media strategies and content tailored to Eataly’s unique voice and positioning.
• Drive community engagement across social platforms, proactively identifying opportunities for real-time interaction and keeping abreast of evolving social media trends and consumer behaviors.
• Oversee daily social media operations for the team, ensuring seamless execution of strategies.
• Manage the content calendar and oversee all aspects of social media content creation, from ideation to implementation.
• Spearhead social-first campaigns, influencer partnerships, and brand collaborations to amplify brand presence on social media channels.
• Utilize social media analytics tools for deep insights and propose content strategies aligned with brand objectives.
• Collaborate closely with the PR team to integrate influencer marketing seamlessly into overall social media initiatives.
• Conduct in-depth performance analysis and deliver comprehensive reports.
• Continuously research and monitor emerging social media trends to ensure staying ahead of the curve.
• Produces store-related social media content when needed, from copy to image.
• Produce content for digital communications channels such as newsletters and Eataly’s website
• Performs other duties as required or assigned

Qualifications

• Bachelor’s degree in marketing/communications or related field
• 3+ years of experience in social media management
• Experience in the food and beverage industry preferred.
• Knowledge of Italian cuisine and culture preferred.
• Exceptional verbal and written communication skills and relationship-building skills
• Organizational and time management skills

JOB REQUIREMENTS

• Availability to work onsite with a flexible schedule often including evenings, weekends and holidays
• Ability to travel up to 10% of the time, especially between Greater Toronto Area stores

Additional Information

Benefits and Perks

• Medical, Dental, Vision Insurance
• Paid Time Off
• Paid Parental Leave
• RRSP
• Bonus program
• Free family meal daily
• Discounts at Eataly
• Classes on products and Italian cuisine
• Referral bonus program
• and more!

Eataly is committed to creating and maintaining a workplace that is free from harassment and discrimination under the Ontario Human Rights Code. The Company’s policy is not to discriminate against any applicant or employee on the basis of a prohibited ground enumerated by the Ontario Human Rights Code (e.g. race, colour, creed (religion), place of origin, sex (including pregnancy, gender identity), sexual orientation, age, family status, or disability). Eataly also prohibits harassment of applicants and employees based on any of these prohibited grounds. Eataly welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Please advise Human Resources if you require accommodation. Further, it is Eataly’s policy to comply with all applicable provincial and federal laws regarding background and criminal record checks in making hiring decisions.