Digital Communications Specialist II
Job Description
We bring our unique experiences together to form the heart of Avantax - working in unison toward the goal of creating services that make it easy for clients and professionals to pursue their financial and business goals. At Avantax, we are committed as a company and individuals to the diversity, equity and inclusion of our clients, team members and the communities in which we work.
Are you an innovative problem-solver who's eager to take on new challenges, collaborate with diverse team members and achieve excellence? If so, life at Avantax may be the opportunity for you.
Position Summary
Avantax is seeking a Digital Communications Specialist II who will collaborate with cross-functional teams to develop ideas and strategy, create and edit content, manage social media content calendars, and maintain social media channels including LinkedIn, Twitter, Facebook, YouTube, Instagram, TikTok, Glassdoor and other online content sharing sites. This role will also manage digital campaigns, update website content, and stay up to date on social media trends and best practices. The ideal candidate should have a degree in public relations, marketing, communications, or journalism, 3+ years of relevant work experience, and outstanding time management skills.
Essential Duties & Responsibilities
The position's core responsibilities are listed below. To successfully perform the job, the individual must be able to execute each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Communication initiatives include, but are not limited to:
- Collaborate with cross-functional teams around to amplify content and develop ideas, copy, content, and strategy on social media.
- Work with the internal creative team to develop images / creative marketing assets and edit templated imagery within brand guidelines.
- Manage the social media content calendar, scheduling, and posting across social platforms including LinkedIn, Twitter, Facebook, YouTube, Instagram, and Glassdoor.
- Maintain responsibility for all social media channels, including developing campaigns, growing followers, and increasing engagement and interaction.
- Manage strategy, development, budget, and optimization of paid social and digital campaigns.
- Maintain and optimize company pages within each platform to increase the visibility of the company's social content.
- Assist in digital content updates including website, news articles, new product content, videos, email campaigns, keywords, and analytics.
- Stay up to date on social media best practices, trends, and tactics.
- Other duties as assigned
Communications Strategy and Execution:
- Ensure the communications strategy aligns with corporate growth initiatives.
- Responsible for identifying, developing, and capitalizing on opportunities to strengthen the Avantax brand through the company's communication channels.
- Assist in celebrating the successes of employees, affiliated firms, and organizations across all communication channels.
- Other job duties as defined.
Education & Experience
- Degree in public relations, marketing, communications, or journalism.
- 3+ years of relevant work experience, agency or corporate.
- Communications expertise, outstanding time management skills, and a passion for public relations and social media.
- Graphic design and video content creation are a plus.
- Understanding of Compliance requirements within the Financial Services industry is a plus.
- Basic HTML coding, video editing, and digital marketing skills (e.g., Salesforce, Pardot) are a plus.
Physical Demands & Work Effort
- Keying/typing, sitting, standing, walking.
- Constant mental and/or visual attention; the work is either repetitive or diversified requiring constant alertness in an office environment.
- The job is typically performed under comfortable working conditions; any disagreeable elements are generally absent during normal performance of the job.
- Compliance with company attendance standards.
Comprehensive Benefits
We offer a competitive salary, and an outstanding benefits package that includes medical, dental, vision, life insurance, paid vacation and sick days, paid holidays, tuition reimbursement, and 401(k) with the company.
Base Salary Range:
$55,000 - $77,000; Variable incentive compensation eligible.
The salary range shown is representative of what Avantax expects to pay for this job. Actual salary may vary based on job-related knowledge, skills, experience, and geographic location.
#Avantax
At Avantax®, we believe our work benefits from the diverse perspectives of our employees. As such, Avantax welcomes and celebrates diversity and inclusion and is committed to equal opportunity employment. At Avantax, you can expect a supportive, open, and inclusive atmosphere and a team that values your contributions.
Avantax and its business lines, Avantax Wealth Management® and Avantax Planning Partners℠ are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, veteran status, and any other status protected under federal or state law.
Avantax considers information gathered in the hiring process, including information on this application, confidential, and only shares it on a need-to-know basis or as required by law.
If you need assistance or accommodation due to a disability, you may contact us at [email protected], or by calling 972-870-6000 to speak with a member of the HR Talent Acquisition team.
Date Posted
06/30/2023
Views
19
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