Digital Content and Social Media Manager

Are you ready to make a profound impact in the world of content marketing? Join us at Revant Optics as our Digital Content and Social Media Manager and embark on a journey that blends creativity with strategic vision. Reporting directly to our Director of Marketing, you'll play a pivotal role in crafting and executing comprehensive content strategies that elevate our brand visibility, engage our target audience, and drive customer loyalty.

At Revant, we're not just about eyewear; we're about revolutionizing the industry with superior quality products, advanced technology, and sustainable practices at our core. Our commitment to creating the most sustainable vision brand in the world drives us to seek innovative individuals who share our passion for making a difference. As part of our culturally attuned organization, you'll have the opportunity to contribute your diverse perspectives, experiences, and ideas to our mission.

From developing captivating narratives to managing content calendars across various channels, you'll collaborate with cross-functional teams to ensure seamless integration of compelling content.

If you're an experienced and entrepreneurial content marketing professional with a drive for excellence and a dedication to making a meaningful impact, we invite you to join us in reshaping the future of eyewear. Apply now and become a part of our dynamic team at Revant Optics!
 

Revant offers a competitive compensation package including:

• Base salary, $80,000 - $90,000 (dependent upon experience)
• Eligible for the company bonus program
• Health, dental and vision benefits
• 401k with 4% company matching
• 3 weeks Paid Time Off per year
• 10 company paid holidays per year
• 16 hours of volunteer time off per year
• $500 charitable donation match
• Company parking or transit pass provided

About Revant

Revant is the largest and fastest-growing direct-to-consumer replacement lens company on the planet. We are dedicated to creating the most sustainable vision brand in the world by keeping eyewear in play. We are committed to evolving the eyewear industry with innovative and sustainable optical manufacturing processes and products designed to provide the best visual experience possible. Our dedication to making better products in a better way, and providing stellar consumer experiences, is fueled by the belief that the vision industry needs to focus less on flash and more on thoughtfulness.

Revant is committed to the principles of inclusion, diversity, and equity. We create community and build trust by fostering a culturally attentive organization. We reach out to diverse candidates who will contribute a range of perspectives, experiences, skills and ideas to how we work, our programs and our services to best serve, reach and reflect the rich diversity of the customers we serve.

Essential Functions

Content Strategy Development:

• Develop and execute a digital content strategy for various stages from awareness to conversion and retention that aligns with the overall business objectives and the customer journey 
• Understand the target audience's preferences, behaviors, and needs through research and data analysis. Tailor content and channels to resonate with the target audience.
• Develop content strategy aligned with short-term and long-term marketing targets. Collaborate with the marketing director, e-commerce manager and design teams to plan and develop digital content.

Content Creation and Management:

• Develop the standards and best practices for content creation, distribution, maintenance, re-purposing, and re-imagining into other assets.
• Create, brief, and publish engaging content for website and digital channels.
• Oversee the end-to-end content creation process and manage the content calendar, ensuring high-quality, relevant and consistent content across multiple channels and platforms
• Generate compelling and high-quality written content for various channels, including website copy, blog posts, email campaigns, and social media
• Collaborate with design teams to create visually appealing content, including images, infographics, and videos

Search Engine Optimization (SEO):

• Conduct keyword research to optimize content for search engines and improve organic visibility
• Implement on-page and off-page SEO strategies to drive organic traffic to the website
• Create persuasive copy for performance-based activities (landing pages, display ads, SEO) to increase conversion rates and ensure ROI.

Social Media and Influencers Management:

• Develop and maintain a content calendar for social media platforms, ensuring a consistent posting schedule
• Foster community engagement and management - respond to queries in a timely manner and monitor customer reviews, manage discussions on discussion posts.
• Manage social media accounts (FB,vIG, Youtube, etc) creating engaging relevant content to increase brand awareness and drive traffic to the website.

Email Marketing:

• Work with the Email Specialist to develop engaging email campaigns that align with the overall content strategy
• Utilize customer segmentation to tailor email content for specific audiences

Content Distribution:

• Ensure that content is distributed across various channels, including the company website, social media, email, and third-party platforms.
• Collaborate with the digital marketing team to promote content through paid advertising channels

Performance and Data Analytics:

• Utilize analytics tools to track and measure the performance of content marketing efforts.
• Identify key performance metrics (KPIs), provide regular reports on key KPIs, and make data-driven recommendations for optimization
• Reporting updates on best performing or underperforming creative with solution-based approach.

Brand Alignment:

• Work with the Creative Lead to ensure that content aligns with the brand identity and messaging goals
• Work closely with the creative lead to integrate brand messaging into content strategies

Lead Generation and Conversion:

• Create content that guides users through the sales funnel, from awareness to conversion
• Develop lead magnets and gated content to capture user information for future marketing efforts

Customer Retention:

• Develop content that supports customer retention, including post-purchase guides, loyalty programs, and customer success stories
• Gather customer feedback through content engagement and surveys to inform future content strategies

Stay Informed on Trends:

• Stay informed on content marketing trends, emerging technologies, channels, and changes in consumer behavior
• Integrate innovative content strategies to keep the brand fresh and engaging

Competencies

• Strong experience developing and executing DTC digital content and social media strategies to hit KPIs, with a focus on measurable results
• Proficient with social media content creation and channel management - meta, youtube, tiktok, etc.
• Strong leadership, development and management skills
• Proficient with in data visualization and analytics tools such as Google Analytics and excel
• Strong understanding of marketing funnels 
• Excellent budget management and resource allocation skills
• Extensive experience leading and managing a team to achieve company goals
• Experience working cross-departmentally with design and content teams
• Experience in negotiating contracts with vendors, agencies, and contractors

Education and Experience

• Bachelor’s degree in Marketing, or equivalent experience — MBA is a plus.
• Minimum of 5+ years of direct-to-consumer content marketing management experience. $20MM+ in annual sales preferred. 
• 3+ years of people management experience.
• Advanced experience with data visualization and analytics tools

Intangibles

• Self-starter and motivator
• Communicate with purpose and honesty
• Identify ways to constantly improve
• Always work to bring value to the customer

Revant Values

Initiative 

Empathy 

Focus

Trust

Work Environment - Hybrid (Tuesdays and Wednesdays in office)

While working remotely, you will need a quiet space that you can use to allow you to be present and focused during work hours. In addition to two days in the office per week, your position may require you to be physically in the office more often when projects or in person meetings are required. 

When working at the office, we operate under Good Manufacturing Practices which may at times require wearing safety glasses and closed toe shoes. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.

Travel

Potential for 2-3 weeks of travel per year.

AAP/EEO Statement

It is the policy of Revant Optics to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Revant Optics will provide reasonable accommodations for qualified individuals with disabilities.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.