Digital Content Creator - Little Rock, AR

The Digital Content Creator is responsible for helping establish the overall voice and position of our brands. This position will assist with all advertising and marketing initiatives to ensure that they are in line with each brand's identity and messaging. The Digital Content Creator will work with all stakeholders and cross-functional teams to deliver a clear and consistent message throughout our brands, including working with the product team to establish branding strategies that improve the overall user experience. The overall objective is to attract and retain a growing user base and to bring value to our customers and stakeholders.

What you bring to this role:

• Collaborative approach. You look to bring people together to solve problems rather than thinking for yourself
• User-first. You always prioritize the user and make sure the products you help build are both valuable and usable
• Data driven decisions. Every decision is backed by data (both quantitative and qualitative). You take a learn-test-measure approach
• Execution. You will assist with the clear and compelling communication of our products' identity, voice, and value to our customers and the business

Job Responsibilities

• Create graphic and web design content using Adobe Creative Suite that is specific to mobile applications for use across media channels
• Assist with the creation and maintenance of branding libraries and assets for WALT and its apps, including guidelines, vision, and voice for each of our products across all user touchpoints
• Work with product teams to maintain app personas throughout in-app copy, customer service, content, and engagement tools
• Execute product messaging and positioning thereby differentiating our products in the market
• Post and manage content on social media and online channels
• Assist with the execution of targeted marketing campaigns, including demographic research and content creation, to drive user engagement and growth across all online user-touchpoints
• Maintain compliance records for all content/published materials per bank processes
• Create promotional collateral to maintain our brands and grow our user base; design and maintain visual content for multiple social media platforms, websites, newsletters, app storefronts, promotional products, and more in collaboration with the Growth Lead
• Collaborate with cross-functional teams including product development, data, external creative agencies, user testing, user experience, and more to develop new product features and ensure effective go to market strategies
• Research latest marketing trends and best practices to continually improve the effectiveness of our marketing efforts, and informing management of changes that are relevant to company's marketing activities
• Perform ongoing market/product research and competitive analysis
• Conduct other assignments which assist in carrying out the mission of the team

Requirements

• Strong proficiency with Adobe Creative Suite
• Understanding of marketing best practices and principles
• Strong and creative communication skills
• Analytical thinker with ability to employ data driven decision making
• Ability to work effectively in a cross-functional, team-based Agile environment
• Proficiency in social media management and content creation tools

Education

• Bachelor's degree in a Business, Advertising, Marketing, or related field
  OR
• 2+ years of professional experience in graphic content creation or product marketing

Preferred Qualifications

• Experience in market analysis
• Working knowledge of web analytics tools (Google Analytics, AppsFlyer, etc)
• Usability and customer-focused design experience
• Understands animation, video production, design software, and the overall creative process
• Ability to travel up to 10% of the time

Physical Requirements

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

What we offer our employees:

A positive impact on Your Future:

• 401(k)/Roth plan with immediate eligibility and employer match up to 6%
• Employee stock ownership plan
• 1% employee home loan
• Credit and housing counseling as well as free financial education tools available to customers and employees

Benefits to improve your health:

• No deductible medical insurance plan
• Dental and vision insurance
• Employer paid life and long-term disability insurance
• Flexible Spending Accounts

The opportunity to nurture your well-being:

• Paid holidays and paid time off
• Bonus plan
• Opportunity for merit raises
• Employee reward and recognition programs
• Community service opportunities

Southern is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, sexual orientation, gender identity, gender expression, status as a protected veteran, among other things, or status as a qualified individual with disability.

As a Community Development Financial Institution, Southern Bancorp desires for its workforce to reflect the diversity of the customers and communities that we serve. Racial and ethnic minorities, people from working class backgrounds, women and LGBTQ people are often underrepresented in many financial service industry professions. Therefore, we strongly encourage applications from people with these identities or who are members of other marginalized communities.