Digital Content Marketing Strategist

Cobb Technologies is hiring a Digital Content Marketing Strategist to join our creative team! The Marketing Strategist is a key member responsible for developing and executing comprehensive marketing strategies to achieve our business goals. This position will be responsible for creating and designing a variety of types of content, including blog posts, social media content, website copy, email newsletters, and more.

Key Responsibilities:

1. Strategic Planning:

• Develop and execute marketing strategies aligned with business objectives.
• Define target audience segments and create buyer personas.
• Set clear, measurable marketing goals and key performance indicators (KPIs).

Campaign Development:

• Create integrated marketing campaigns across various channels (digital, social, print, etc.).
• Collaborate with creative teams to develop compelling messaging and creative assets.
• Determine budget allocation and resource requirements for campaigns.

Content Strategy:

• Develop content plans that resonate with the target audience.
• Identify content distribution channels and strategies.
• Ensure content is consistent with brand guidelines and messaging.

Digital Marketing:

• Lead digital marketing efforts, including SEO, SEM, email marketing, and social media.
• Optimize online presence and user experience.
• Stay updated on digital marketing trends and emerging technologies.

Data Analysis and Reporting:

• Use analytics tools to track and measure campaign performance.
• Provide regular reports and insights to assess the effectiveness of marketing efforts.

Qualifications:

• Bachelor's degree in marketing, business, or a related field
• Proven experience as a marketing strategist or in a similar strategic marketing role.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Proficiency in marketing software and analytics tools (e.g., Google Analytics, HubSpot, SEMrush).
• Excellent communication and presentation skills.
• Creative thinking and problem-solving abilities.
• Strong project management skills and attention to detail.
• Ability to work both independently and as part of a team.
• Adaptability and a willingness to embrace change in a dynamic marketing landscape.