Digital CRM, Sr. Associate

Description
Company: Oak Street Health
Title: Sr Associate, Digital CRM - Prospect
Location: Chicago, IL / Remote
Role Description:
Oak Street Health is seeking a full-time Digital CRM Sr. Associate to plan, execute and optimize email marketing, marketing automation, SMS, and CRM campaigns in our Marketing Automation Platform (Eloqua). This role will partner cross-functionally to create patient prospect journeys, digital assets, and campaigns supporting our on-going lead generation, nurture, and engagement programs.
Core Responsibilities:

• Lead strategy, program development, and execution of targeted, personalized digital CRM campaigns to qualify, nurture, and convert prospects while creating a best-in-class experience
• Plan and execute prospect engagement/nurture campaigns, including audience creation, asset development, journey design and implementation, reporting, and continual optimization
• Design, develop, and deploy digital assets (emails, SMS, forms, landing pages, programs, campaigns, etc.) within the Marketing Automation Platform (Eloqua)
• Monitor email deliverability, SMS deliverability, and campaign performance to proactively identify and troubleshoot operational issues
• Develop operational and performance reporting to inform stakeholders, generate insights, and recommend lead conversion and campaign optimizations
• Execute A/B and multivariate testing strategies to continually improve campaign, landing page, and email performance.
• Develop, launch, and evaluate pilot programs to support development of new capabilities and prospect experiences
• Identify opportunities to implement advanced CRM, testing, and email marketing techniques, including dynamic content, triggered messaging, and personalization
• Partner with the Digital Marketing and Paid Advertising team to understand patient lead generation programs and create custom journeys that optimize conversion by lead source
• Maintain digital engagement data for creation of lead retargeting audiences
• Take the lead in collaborating and working with internal stakeholders and third-parties on new patient CRM marketing programs from inception through execution
• Other duties as assigned

What are we looking for?

• 6+ years marketing experience
• Experience developing highly effective multi-channel CRM campaigns in a Marketing Automation Platform (Eloqua (preferred), Marketo, Pardot, Hubspot)
• Experience in creating and managing SMS marketing programs. Experience with Twilio preferred)
• Well-rounded marketer with experience creating and executing data driven prospect generation and nurture programs in email, SMS, and direct mail
• Passion for creating prospect marketing campaigns driving high conversion rates
• Experience working with Digital Marketing / Advertising teams to understand lead generation programs and how lead attributes and sources can be used to create prospect nurture segments and programs
• Familiar with inbound/outbound lead generation, lead scoring, and routing strategies
• Proficiency with HTML and CSS
• Knowledge of data privacy laws including CAN-SPAM, CCPA, HIPAA
• Understanding of email and campaign performance and operational metrics (open rate, bounce rate, unsubscribes, A/B testing, control group testing, conversions, etc)
• Strong project management and communication skills. Proficiency with Asana preferred
• Someone who embodies being "Oaky"
• US work authorization

What does being "Oaky" look like?

• Radiating positive energy
• Assuming good intentions
• Creating an unmatched patient experience
• Driving clinical excellence
• Taking ownership and delivering results
• Being relentlessly determined

Why Oak Street Health?
Oak Street Health is on a mission to "Rebuild healthcare as it should be'', providing personalized primary care for older adults on Medicare, with the goal of keeping patients healthy and living life to the fullest. Our innovative care model is centered right in our patient's communities, and focused on the quality of care over volume of services. We're an organization on the move! With over 150 locations and an ambitious growth trajectory, Oak Street Health is attracting and cultivating team members who embody "Oaky" values and passion for our mission.
Oak Street Health Benefits:

• Mission-focused career impacting change and measurably improving health outcomes for medicare patients
• Paid vacation, sick time, and investment/retirement 401K match options
• Health insurance, vision, and dental benefits
• Opportunities for leadership development and continuing education stipends
• New centers and flexible work environments
• Opportunities for high levels of responsibility and rapid advancement

Oak Street Health is an equal opportunity employer. We embrace diversity and encourage all interested readers to apply.
Learn more at www.oakstreethealth.com/diversity-equity-and-inclusion-at-oak-street-health