Digital Data Scientist

We are seeking a skilled Data Scientist with advanced analytics data modeling and visualization expertise to join our dynamic team. As a key member of the IBM.com team you will be responsible for leveraging Adobe Analytics and other tools to extract actionable insights from complex datasets create comprehensive data models and develop visually compelling reports and dashboard.

Responsibilities:

• Gather analyze and interpret data to identify visitor trends patterns and opportunities for designing A/B testing and personalization activities using the Adobe tech stack (Adobe Analytics Adobe Target Adobe Experience Platform)
• Design develop and implement advanced statistical models and machine learning algorithms for A/B testing and personalization
• Provide pre- and post-test deepdive analyses using different data sources to identify understand and convey potential visitor problems and be able to make optimization recommendations
• Design and build interactive dashboards and reports using Adobe Analytics and other visualization tools (e.g. Adobe Experience Cloud Tableau) to communicate actionable insights and to measure the ROI for the A/B testing and personalization programs
• Build intelligent models for targeting using advanced features such as recommendations in Adobe Target
• Collaborate with cross-functional analytics teams to inform the testing and personalization roadmap
• Able to debug success metric tracking understand where it could be failing and suggest improvements
• Stay current with industry trends and best practices in digital analytics data modeling and visualization techniques
• Share knowledge and train non-technical teams
• This is a Hybrid role attendance to the office is currently required only 3 times per week.

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• Bachelor’s degree in Computer Science Statistics Mathematics or a related field. Master’s degree preferred.
• Proven experience working with Adobe Analytics – including proficiency in data collection segmentation and analysis Adobe Target and Google Analytics.
• Proficiency in data visualization tools such as Tableau Power BI or Adobe Experience Cloud.
• Excellent analytical skills with the ability to translate complex data into actionable insights with a B2B lens
• Strong communication and presentation skills with the ability to convey technical concepts to non-technical teams.
• Ability to work effectively both independently and as part of a team in a fast-paced dynamic environment.