Digital Demand Generation

About WorkOS 🚀

WorkOS is a developer platform that helps make apps enterprise-ready. We build tools and services for developers to help them implement features like Single Sign-On Directory Sync Multi-Factor Auth and Audit Logs. We're a fully-distributed team with employees across North America time zones. We're well-funded having raised an $80M Series B. Our fast growing customer base includes hundreds of rapidly growing SaaS companies like Perplexity Vercel Loom Plaid and Drata.

About the role 💭

We are seeking a Digital Demand Generation Manager to join the Marketing team at WorkOS. In this role you will design execute and optimize campaigns across various channels to drive signups and product engagement. You will be instrumental in scaling our PLG (Product-Led Growth) strategy working closely with product sales and marketing teams to grow the business.

Responsibilities ✔️

• Build and execute B2B demand generation strategies across digital channels (paid media email SEO social).

• Directly manage and optimize Google & LinkedIn ad campaigns to drive qualified sign-ups and reach broader audiences

• Own design and execution of top-of-funnel lead creation and conversion through the nurturing process (e.g. landing pages email drip campaigns and SDR outreach)

• Identify new audiences and sponsorship opportunities (newsletters podcasts etc.) to promote new WorkOS launches and events

• Determine high-potential growth leads (e.g. upon fundraising announcements sending swag)

• Use data analytics to monitor and report on the performance of campaigns including key KPIs such as lead volume conversion rates pipeline generation CAC and ROI

• Establish and maintain strategic partnerships with startup accelerators and tech platforms (e.g. Google for Startups Azure Y Combinator Mercury Stripe Atlas etc.) through discounts/credits

Qualifications 🌟

• B2B demand generation experience with a focus on lead generation and growth

• Experience owning marketing automation and CRM systems (Hubspot Salesforce)

• Proven track record of scaling marketing campaigns across paid organic and earned channels

• Proficiency with Mode or other similar data analytics platforms

• Demonstrated experience in a PLG model driving product adoption and usage

• Analytical mindset with experience in data-driven decision-making

• Excellent project management and collaboration skills

Benefits ( US Only) 💖

At WorkOS we offer resources that emphasize personal and familial well-being. We offer healthcare coverage for you and your family including medical dental and vision. We offer parental leave paid-time off and fully remote working arrangements.

Benefits include:

- Competitive pay

- Substantial equity grants

- Healthcare insurance (Medical Dental and Vision) for you and your family

- 401k matching

- Wellness and fitness monthly allowances

- PTO + paid holidays + unlimited sick leave

- Autonomy and flexibility with remote work

Equal Opportunity Employer

WorkOS is an equal opportunity employer committed to diversity and inclusiveness. We will consider all qualified applicants without regard to race color nationality gender gender identity or expression sexual orientation religion disability or age.