Digital Demand Lead

Digital Demand Lead

Minneapolis, MN (FWR)
Marketing

Job Description

Req ID: req30495

Digital Demand Lead Summary:

REIMAGINING FLEXBILITY - RSM's goal is to offer flexibility in when, where and how you work to help you manage your unique professional and personal priorities while still delivering excellent RSM experiences for your clients, colleagues and communities. As such, this role is open to locations in close proximity to one of our many offices in the United States.

The Digital Demand Lead is expert in the development and implementation of multi-channel lead generation campaigns and serves as a demand generation subject matter expert within the Digital Marketing and Audience Engagement center of excellence.

The Digital Demand Lead is part of a digital advisory and delivery team that brings go-to-market programs to life with compelling buyer journey experiences designed to convince and convert across inbound and outbound campaigns. You will lead a team of digital specialists to design, execute, monitor and optimize demand generation campaigns across social media, search, display, email and other channels.

This is a player-coach role that balances advising Integrated Marketing and Communications (IMC) team and practice colleagues with project planning and campaign execution. You may directly manage up to 3 team members.

Digital demand lead responsibilities include:

• Design and execute multi-channel demand generation campaigns that drive conversions/lead acquisition (MQl, SQL) in key business area
• Codevelop marketing messaging and user experiences aligned to specific audiences and buyer journeys, in collaboration with marketing, editorial and digital team members
• Measure, analyze and report on campaign effectiveness, making and implementing optimizations and testing as appropriate
• Provide guidance and support to demand generation peers across digital marketing and audience engagement team
• Actively monitor paid and organic traffic and conversions - working with internal and agency partners to test and/or implement optimizations
• Understand how various RSM platforms and technologies support the buyer journey, including technical constraints and the overall RSM demand generation roadmap
• Monitor progress against stated goals (top line pipeline and individual tactics) to suggest course corrections and opportunities

General digital marketing team member responsibilities:

• Understand marketing and business objectives for aligned programs
• Uphold RSM brand standards and marketing best practices
• Monitor performance; adjust to achieve success metrics
• Provide critical thinking around campaign strategy and tactical execution
• Proactively manage responsibilities across multiple projects and deadlines

Technical/Soft Skills:

• Understand the full customer life cycle - providing insight to and seeking feedback from marketing and sales peers on either side to strengthen overall program effectiveness
• Hands on experience with Google platform tools, paid social programming and marketing analytics (Adobe Analytics experience a plus)
• High sense of personal ownership in a matrix setting
• Demonstrated critical thinking; enjoys designing and testing new approaches to achieve business goals
• Experience with Microsoft CRM preferred
• Basic understanding of Marketo and Adobe Experience Manager a plus

Leadership Skills:

• Strong team player with the confidence to ask questions and offer suggestions
• Enjoys mentoring peers in areas of expertise
• Strong interpersonal skills, able to collaborate effectively with all levels of employees
• Experience collaborating with outside agencies preferred
• Ability to engage in technical and business discussions with marketing peers and practice stakeholders

Experience:

• 5+ years of direct digital campaign management experience
• Demonstrated success with B2B digital demand generation; experience with professional services, technology/management consulting services a plus
• Experience working in a large enterprise with multiple products, services, stakeholders and decisions makers
• Strong attention to detail and curiosity to explore new ideas

Required Education:

• Bachelor's degree, preferably with a concentration in marketing, digital marketing or marketing analytics

You want your next step to be the right one. You've worked hard to get where you are today. And now you're ready to use your unique skills, talents and personality to achieve great things. RSM is a place where you are valued as an individual, mentored as a future leader, and recognized for your accomplishments and potential. Working directly with clients, key decision makers and business owners across various industries and geographies, you'll move quickly along the learning curve and our clients will benefit from your fresh perspective.

Experience RSM US. Experience the power of being understood.

RSM is an equal opportunity/affirmative action employer. Minorities/Females/Disabled/Veterans.

Location Street Address: 801 Nicollet Mall, Suite 1100 - West Tower, Minneapolis, MN 55402-2526 USA
Region: National
Position Type: Experienced
Job Type: Full Time
Degree Required: Bachelor
Travel Required: Yes
Sponsor candidates who are not eligible to work in US: No
Requisition ID: req30495