Digital: Digital Marketing Developer

We are seeking an experienced Digital Marketing Developer with a well-rounded skill set in technical expertise and design sensibilities. The ideal candidate will have a proven history in delivering high-quality digital marketing solutions, preferably in a digital agency environment. They should have expertise in email HTML development, HTML5 banner development, marketing automation, and CRM integrations, as well as familiarity with favored design tools like Figma, Adobe XD, and Sketch. The Digital Marketing Developer will be responsible for creating and implementing email and banner campaigns that engage and convert target audiences, driving measurable business results. They will work closely with cross-functional teams to produce high-quality digital marketing campaigns that incorporate visually appealing designs, effective email logic, and compliance with all regulations. In addition, they will set up reports, UTMs, and other forms of tracking to measure campaign performance and optimize for better results. 

Responsibilities:

• Develop, execute, and optimize email marketing campaigns using platforms such as Salesforce Marketing Cloud, Marketo, and ActiveCampaign
• Create and set up email logic and nurture campaigns tailored to clients' business goals.
• Utilize HTML and CSS to develop responsive email templates across devices and email clients.
• Implement and optimize Accelerated Mobile Pages (AMP) in email campaigns.
• Set up reports, UTMs, and other tracking forms to measure campaign performance and optimize for better results.
• Manage multiple email campaigns simultaneously, ensuring timely delivery and accuracy.
• Develop and execute HTML, CSS, and JavaScript-based email campaigns that render flawlessly across devices and clients.
• Create and deploy HTML5 banner ads for display advertising campaigns, adhering to ad specs and design guidelines.
• Collaborate with cross-functional teams, including designers, copywriters, and project managers, to develop and implement digital marketing campaigns that meet client objectives.
• Stay up to date with industry trends, technologies, and best practices in email and banner development and share knowledge with the team to enhance digital marketing capabilities.
• Help maintain and improve the agency's development processes and quality standards, including testing and code reviews. 

Requirements:

• 5+ years of experience in email HTML development and HTML5 banner development
• Proficiency in email marketing platforms such as Salesforce Marketing Cloud, Marketo, and ActiveCampaign
• Knowledge of HTML, CSS, JavaScript, and email marketing regulations
• Experience in implementing and optimizing Accelerated Mobile Pages (AMP) in email campaigns.
• Familiarity with design tools such as Figma, Adobe XD, and Sketch
• Experience in Google Web Designer or other web banner development tools
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong attention to detail and ability to deliver error-free work.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Knowledge of industry trends and best practices in email and banner development

Agency experience is strongly preferred, including:

• Experience collaborating with multiple clients and managing different campaigns simultaneously.
• Understanding of project management processes and tools
• Ability to work in a team-based environment and collaborate with different stakeholders such as project managers, designers, and copywriters.
• Familiarity with marketing automation and CRM integrations.

Salary range: $90,000 - 125,000