Digital Ecosystem Manager

Job Description:

Being a Mars Associate is all about opportunity. The opportunity to do the kind of challenging, interesting work that shapes the world's best-loved brands. To work with real purpose, supported by talented, friendly people from all sorts of different backgrounds. And to access the tools, training, and experience you need to have a positive impact on our business, on the planet, and, most importantly, on your own career. Being a Mars Associate is more than a job. It's the opportunity to start your tomorrow, today.

In Mars Inc. Winning in Digital has been established as a critical priority for our business to establish and strengthen relationships with our consumers while converting business. Highly strategic Media is a key component of driving this digital growth. Aside from paid promotion, maintaining an always-on organic presence is critical to nurturing ongoing, one-to-one relationships with our advocates. The Digital Ecosystem Manager will help drive the holistic digital agenda for the brand, working to support the brand's always social presence and maintaining strong content across the digital ecosystem

In Mars Inc. Winning in Digital has been established as a critical priority for our business to establish and strengthen relationships with our consumers while converting business. Highly strategic Media is a key component of driving this digital growth. Aside from paid promotion, maintaining an always-on organic presence is critical to nurturing ongoing, one-to-one relationships with our advocates. The Digital Ecosystem Manager will help drive the holistic digital agenda for the brand, working to support the brand's always social presence and maintaining strong content across the digital ecosystem

What are we looking for?

• Bachelor's degree, MBA Preferred
• 4 -7 years of experience in Brand Management or Digital & Social Media Marketing
• Brand-centric individual with passion, pride and drive; ensuring connectivity and cohesiveness throughout all touchpoints of a digital ecosystem.
• Experience in leading digital and social media marketing, including content planning and execution, channel management and ongoing measurement.
• Ability to strategically execute advocacy and influencer strategies and working with content creators to leverage content across brand channels.
• Strong background in community management strategies and day-to-day execution to build engaged communities and drive brand love.
• Ability to collaborate across multiple functions and drive action through effective partnership and project management.
• Comfortable managing ambiguity and strong learning agility
• High drive for results and the ability to rapidly break down barriers.

What will be your key responsibilities?

Ecosystem Responsibilities:

• Drive owned ecosystem initiatives aligned with brand priorities to deliver on key KPIs
• Partner in deploying advocacy and influencer strategy aligning with brand priorities
• Serve as the single point of contact for owned digital ecosystem strategy (1PD, CRM, SEO, Web, DTC, eComm, Social) and be the connective tissue between brand teams and the Center of Excellence team.
• Support Brand Purpose programming by delivering brand equity and conversion based activations within digital outlets.
• Partner with COE to optimize shopping experience across the ecosystem
• Align annual brand tentpoles and campaigns across digital touchpoints (1PD, Website, CRM, Shopper marketing, PR, Influencer marketing and Social strategies)
• Lead implementation of brand visual identity and content production across digital touchpoints
• Define brand specific 1PD strategy and data needs
• Leverage internal and external insights to inform optimizations of brand specific digital ecosystem strategies
• Audit, optimize and outline reporting for the user journey across all digital touchpoints

Social Responsibilities:

• Lead organic strategy, including platform priorities, content strategy, successfully deliver against brand KPIs in partnership with Digital Ecosystem System & Social Coordinator
• Drive and establish Social reporting, targets and cadence for key internal brand and agency stakeholders.
• Partner with social media partners to unlock creative capabilities and assets
• Consult on paid social best practices and paid influencer campaigns
• Represent North American market for global implementation of new tools and capabilities

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What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.