Digital Engagement Manager

ABOUT GREENPEACE:
Greenpeace is a global network of independent organizations that use solid research; peaceful protest and creative communication to expose global environmental problems and promote solutions that are essential to a green and peaceful future. For fifty years, Greenpeace has fought to save the planet from the threat of the climate crisis, destruction of ancient forests, deterioration of our oceans, and the threat of nuclear disasters. Greenpeace does not accept funds from any corporations or government entities, safeguarding our independence and ability to speak the truth and act boldly. We recognize the importance of the moment: Ours is the first generation to understand the impacts of climate change and ecosystem destruction, and also the last generation with a window of time to do something about it. Greenpeace US works with Greenpeace offices around the world and diverse allies across the US to build a movement strong enough to drive change commensurate with what the science and the moment demand.

POSITION SUMMARY:

Greenpeace USA is hiring a Digital Engagement Manager to join our dynamic and innovative onlineteam. The Digital Engagement Manager, will be on the frontlines of our work to tackle the climate crisis, fight for justice and build a green and peaceful future. This role will help lead a world-class, bilingual digital program that will deepen the engagement of our supporters, activists and donors. The Digital Engagement Manager will help execute the transition of GPUS Digital from vendor management to in-house management, while building and maintaining templates, lists, and analytics. This role may also support other campaign verticals as needed. The ideal candidate will possess top-tier digital skills and a high degree of attention to detail. Experience working in an agency, political, or advocacy setting is helpful.

The Digital Engagement Manager is an exempt, hybrid, full time, benefits-eligible position and can be located in any state in which Greenpeace USA staff are authorized to work: CA, CT, DC, MD, NY, NJ, VA. This role is represented by the Progressive Workers Union and will report to the Head of Digital.

ROLE RESPONSIBILITIES:

Strategic Engagement 

• Work with GPUS's online team to create and implement effective omni-channel, bilingual and bicultural digital campaigns for GPUS general engagement program
• Build and maintain strategic subscriber segments
• Contribute to strategies for list acquisition, engagement, fundraising, and testing
• Represent Greenpeace USA’s digital engagement work both internally and externally, and with global Greenpeace projects groups when appropriate
• Help draft compelling email copy, landing page copy, website copy and other creative materials as needed
• Manage eCRM technology such as EveryAction and run queries to launch emails

Testing and Data Analysis

• Develop and execute A/B testing plans to optimize emails and webforms
• Pull and analyze data on email messaging, advocacy engagement and more

Project Management

• Maintain and update digital journeys, task lists, meeting agendas, and communications calendars
• Communicating with colleagues across functions at all levels to keep projects on schedule and working effectively
• Monitor and maintain subscriber list hygiene and deliverability

Compliance

• Maintain compliance with data privacy laws and 501(c)3/(c)4 program distinctions

ROLE REQUIREMENTS:
Knowledge and Experience

• Minimum 4 years of full-time digital marketing experience, including at least 1 year of exclusive, full-time email marketing experience
• C2 level (or equivalent) language and cultural fluency in Spanish
• Demonstrated ability to use and learn digital marketing tools and technologies

Skills

• Demonstrated ability to use and learn digital marketing tools and technologies
• Ability to crunch numbers in Excel and draw actionable insights from the results
• Experience with digital fundraising preferred
• Experience with digital organizing preferred

Other

• Ability to work remotely with little supervision
• Ability to work at a computer for extended periods of time.
• Strong commitment to the organization’s emphasis on diversity, equity, and inclusion in all aspects of our work

If you want to save the world from climate change and believe in environmental justice, please submit an application on our careers page. Applications will be reviewed on a rolling basis and will conclude once we have found the best candidate.

Greenpeace is an Equal Opportunity Employer and does not discriminate on the basis of race, color, class, sex, gender, sexual orientation, disability, family/marital status, religion or other protected classes. We strongly encourage applications from marginalized communities. If you require assistance applying to this opportunity, please contact [email protected]. 

BENEFITS & COMPENSATION:

Greenpeace USA values a healthy work-life balance and has flexible, family-friendly employment policies. Our competitive benefits package for full-time employees includes medical, dental, and vision coverage with low contributions from staff. We have options for pre-tax flexible spending accounts for medical and dependent care costs. Greenpeace employees enjoy generous 401K matching and time off for vacation, sick, personal, and parental leave. After five years, staff are eligible for a paid sabbatical. To encourage public transportation use and biking, we offer subsidies for staff who choose to bike or ride mass transit to work. Greenpeace is committed to the growth and development of staff and fostering a creative workplace culture. For more information, check out our benefits plan.

If you’re ready to join an ambitious team of passionate people dedicated to stopping climate catastrophe and advancing justice, please submit an application on our careers page. Applications will be review on a rolling basis and will conclude once we have found the best candidate.

Only applicants eligible to work and live in the United States without any legal restrictions need apply for this opportunity.

The pay grade for this position is 3, and the salary is anticipated to be $78,668 - $92,550 and is commensurate with experience.