Digital: Engagement Managers - Pharma

Responsibilities: 

• Partner with a team of Digital Data and Marketing Specialists to develop insightful research findings for BioPharma clients 
• Team will be responsible for executing variety of digital initiatives including: 
  • Mapping the digital landscape for our clients and identify digital opportunities  
  • Planning and executing digital marketing programs, including SEO/SEM, marketing database, email, social media, and display advertising campaigns 
  • Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 
• Lead and manage multiple projects simultaneously, while collaborating with both clients, and internal stakeholders across account portfolio throughout project lifecycle 
• Review, and work on SOWs, and budgets for ongoing and upcoming campaigns
• Collaborate with internal teams to create websites, digital selling tools, and digital content/assets 
• Present key findings to client teams 
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 
• Structure and conduct individual project tasks including detailed research and analysis using a variety of data sources 
• Compile findings into concise and meaningful insights and recommendations that demonstrate a clear understanding of project objectives 
• Work interactively with your project teams to share insights, incorporate feedback and evolve analysis and deliverables 
• Clearly communicate findings and insights verbally and in well-designed PowerPoint slides that tell a clear and compelling story  
• Interact with and manage third-party vendors 
• Work on a team in a highly collegial and collaborative environment 
• Travel up to 20-25% via client meetings and workshops as needed

Desired Experience Requirements 

• 3+ total work experience 
• BA or BS degree in Marketing, Advertising, or relevant field 
• PharmaTech/HealthTech experience
• Consulting and client management 
  • 2+ years of consulting/client management experience 
• Demonstrated project management, client management, and team management experience  
• Digital Skill Set: 
  • 2+ years work experience as a Digital marketing strategist or Digital marketing manager 
  • Demonstrated experience executing digital programs to achieve marketing objectives  
  • Familiarity with tools including SEMRush, Google Trends, Sprout Social and SpyFu to identify client opportunities 
  • Familiarity with with SEO/SEM and CRM software 
  • Familiarity with digital media and lead generation campaigns including paid search, paid social and programmatic media  
  • Familiarity with web analytics tools including GA4, Google Data Studio, Google Tag Manager 
  • Hands on experience with online marketing tools and practices 
  • Familiarity with web design and HTML 
• Travel up to 20-25% via client meetings and workshops as needed

Salary range: $100,000 - 120,000