Digital Experience Manager

You have a clear vision of where your career can go. And we have the leadership to help you get there. At CNA, we strive to create a culture in which people know they matter and are part of something important, ensuring the abilities of all employees are used to their fullest potential.
CNA seeks to offer a comprehensive and competitive benefits package to our employees that helps them - and their family members - achieve their physical, financial, emotional and social wellbeing goals.
For a detailed look at CNA's benefits, check out our Candidate's Guide .
The Digital Experience Manager is responsible for product ownership and user experience of customer facing web applications. Through design, enhancements, performance improvement, process development, cross-discipline management and implementation, the position will improve website efficiency and effectiveness and deliver measurable results that drive CNA's business forward.
JOB DESCRIPTION:
Essential Duties & Responsibilities
Performs a combination of duties in accordance with departmental guidelines:

• Directs, plans, and controls all activities of the website. Collaborates with Business and Technology teams to identify, prioritize, document and manage business requirements for deliverables in support of a website program or project.
• Oversees customer facing user experience best practices, standards and enhancements through design and asset libraries.
• Produces mock-ups, wireframes and lead design exercises with marketing and agency teams to produce prototypes and design assets.
• Oversees working sessions with key stakeholders to elicit and review business requirements and non-functional requirements. Facilitates larger/more complex working sessions with key stakeholders when necessary.
• Drives quality assurance review of all deliverables and assures that all goals are met and sign-offs received from stakeholders.
• Recommends most viable technology solutions to management for approval.
• Delivers in the agile framework to ensure technology outcomes align with roadmap.
• Acts as technical resource to marketing team on best practices for requirement definition, user experience (UX) design, documentation and use of appropriate requirement management tools.
• Responsible for success measurement in collaboration with digital marketing team to include data availability and configuration, advises on required reporting measures, and recommends methods/tools to track performance.
• Stays up to date on trends and developments within product ownership, digital experience and the insurance industry.
• May perform additional duties as assigned.

Reporting Relationship
Typically Director or above
Skills, Knowledge & Abilities

• Excellent knowledge of digital application systems, content management systems (CMS), open-source digital experience platforms (DXP), as well as digital design technologies/tools including HTML, CSS and Photoshop; Adobe XD, Zeplin and/or Miro experience preferred.
• Knowledge of digital marketing best practices and integration with web applications (e.g. SEO, CRM, MarTech solutions) with knowledge of the insurance industry and/or B2B environments preferred.
• Technical knowledge of web applications (e.g., front end, back end, data management, API integration) and agile methodology.
• Advanced computer skills including Microsoft Office and Adobe suite and other business related software systems.
• Ability to organize and plan effectively to meet both short and long-range goals and objectives. Ability to work on multiple projects concurrently.
• Excellent oral and written communication skills with ability to facilitate meetings and convey business requirements and technical needs in a clear, concise, and effective manner.
• Strong digital analytic acumen and experience with Google Analytics: certification preferred.
• Excellent interpersonal skills and ability to work effectively with clients and technology team. Proven ability to lead and motivate others in accomplishing goals.
• Strong analytical and problem-solving skills.
• Ability to exercise professional judgement and assume responsibility for decisions which have an impact on people, quality of service, and costs.

Education & Experience

• Bachelor's degree in a related discipline or equivalent.
• Typically a minimum of eight years of related work experience, including five years' experience in designing and deploying web applications.
• Applicable certifications preferred.

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CNA is committed to providing reasonable accommodations to qualified individuals with disabilities in the recruitment process. To request an accommodation, please contact [email protected] .